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This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.

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