Sovrn Acquires VigLink

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers New commerce products will provide Sovrn […]

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Sovrn Closes Huge Funding Round to Fuel Expansion

  London and New York: 15th October 2018 – 10am MT: Sovrn, which works with more than 25,000 independent websites, […]

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AdTech Insights: Free Reports Covering Major Advertising Tech Trends

  Adzerk’s gives ad tech insights through the Header Bidding Industry Index, GDPR Consent Management Platform Tracker, and Ads.txt Tracker. The […]

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INAP and Sovrn Announce Global Expansion of Cloud Hosting Relationship

  Internap Corporation (NASDAQ: INAP), a leading provider of high-performance data center services including colocation, cloud, and network, and Sovrn, an […]

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Sovrn Releases OneTag to Help Publishers Grow their Business

  Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of […]

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Ad Fraud Still Plagues Digital Media’s Supply Chain

  Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much ad inventory being […]

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Leaving Work for Law School

  Ted Rand, a former Operations Support Engineer at Sovrn has recently left to pursue a career in patent law. […]

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IPA Bellwether Q2 2018: The UK Ad Industry Reacts

  The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth […]

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Uncovering the Mystery of Dark Social

  While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality […]

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We Have A Floor For Viewability — Do We Need A Ceiling Too?

  It has been interesting discussing the ramifications of digital display possibly moving toward time-based metrics. Rather than just paying […]

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6 Business Questions for Publishers to Consider before Investing in Programmatic

  Having worked for an email data company in a previous life, I’m used to the predictions that people love […]

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6 Business Questions to Consider Before Investing in Programmatic Advertising

  Having worked for an email data company in a previous life, I’m used to the predictions that people love […]

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‘It’s Impossible’: Google Asks AdTech Firms to Guarantee GDPR Consent, Assume Liability

  Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company […]

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CMPs for Publishers: a Comparison Guide

  We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. […]

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Google Delay on Ads Standard for EU Privacy Law Creates Compliance Mess

  Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a […]

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Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

  Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less […]

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What Managers are Really Struggling With and How They Overcame It

  We’ve all been there. A sticky situation comes up with your team on a Monday, and you’re still Googling […]

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IAB CEO: ‘We have to look at the long-term health of our industry’

  The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold […]

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Sovrn Unveils Free Consent Management Platform to Support Publishers in Achieving GDPR Compliance

  Boulder, Colorado, May 25th 2018 : Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue […]

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Google tries to ease tensions on eve of new EU privacy law

  Alphabet Inc’s Google sought to ease online publisher concerns on Thursday about the effects European data privacy rules going […]

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Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two […]

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All I Want for My Birthday is GDPR Compliance

  We’re on the home straight with the General Data Protection Regulation (GDPR). For online publishers, the challenge is mighty. […]

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New York’s Fight to Rescue Net Neutrality

  The Senate voted to save net neutrality this week following its repeal by the Federal Communications Commission. But the […]

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WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the […]

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Using Natural Language Processing to Understand Grey Areas in Brand Safety

  When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost […]

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Sovrn Overhauls Publisher Community To Better Support Publishers of all Sizes

  Boulder, CO, May 15, 2018: Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue […]

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Host of Companies Awarded IAB’s ‘Gold Standard’

  The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have […]

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Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the […]

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Net Neutrality, GDPR & Viewability from Sovrn CMO Andy Evans

  Andy Evans, CMO for Sovrn offers his perspective on some of the key issues dominating media in 2018 and […]

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A Guide to the Modern Marketing Model and Organizational Structures

  Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage […]

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How the Ad Exchange Figures into a First-Price Model

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was […]

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Muted Ad Spend Ahead of GDPR- The Industry Reacts

  Encouraged by positive returns from previous digital marketing campaigns, panelists continued to step-up their adoption of internet advertising during […]

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UK Viewable Impressions Reach New Highs

The results come hot on the heels of a study by publishing technology firm Sovrn which found that below the […]

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