6 Business Questions to Consider Before Investing in Programmatic Advertising

  Having worked for an email data company in a previous life, I’m used to the predictions that people love […]

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‘It’s impossible’: Google has asked ad tech firms to guarantee broad GDPR consent, assume liability

  Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company […]

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CMPs for Publishers: a Comparison Guide

  We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. […]

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Google Delay on Ads Standard for EU Privacy Law Creates Compliance Mess

  Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a […]

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Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

  Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less […]

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What Managers are Really Struggling With and How They Overcame It

  We’ve all been there. A sticky situation comes up with your team on a Monday, and you’re still Googling […]

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IAB CEO: ‘We have to look at the long-term health of our industry’

  The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold […]

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Sovrn Unveils Free Consent Management Platform to Support Publishers in Achieving GDPR Compliance

  Boulder, Colorado, May 25th 2018 : Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue […]

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Google tries to ease tensions on eve of new EU privacy law

  Alphabet Inc’s Google sought to ease online publisher concerns on Thursday about the effects European data privacy rules going […]

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Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two […]

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All I Want for My Birthday is GDPR Compliance

  We’re on the home straight with the General Data Protection Regulation (GDPR). For online publishers, the challenge is mighty. […]

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New York’s Fight to Rescue Net Neutrality

  The Senate voted to save net neutrality this week following its repeal by the Federal Communications Commission. But the […]

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WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the […]

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Using Natural Language Processing to Understand Grey Areas in Brand Safety

  When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost […]

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Sovrn Overhauls Publisher Community To Better Support Publishers of all Sizes

  Boulder, CO, May 15, 2018: Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue […]

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Host of Companies Awarded IAB’s ‘Gold Standard’

  The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have […]

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Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the […]

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Net Neutrality, GDPR & Viewability from Sovrn CMO Andy Evans

  Andy Evans, CMO for Sovrn offers his perspective on some of the key issues dominating media in 2018 and […]

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A Guide to the Modern Marketing Model and Organizational Structures

  Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage […]

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How the Ad Exchange Figures into a First-Price Model

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was […]

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Muted Ad Spend Ahead of GDPR- The Industry Reacts

  Encouraged by positive returns from previous digital marketing campaigns, panelists continued to step-up their adoption of internet advertising during […]

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UK Viewable Impressions Reach New Highs

The results come hot on the heels of a study by publishing technology firm Sovrn which found that below the […]

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Ad Viewability Hits A Record High – That’s Good, Right?

With reports that viewability is at a record high, research published by Sovrn Holdings tells a different story. On the […]

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The Net Neutrality Bill Matters and So Does Your Voice

In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will […]

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Certain Banner Ad Placements 9x as Effective

Below the fold ads (ads which a user has to scroll down a web page to see) are up to […]

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Study Shows Surprising Below the Fold Engagement

  The study, from publishing technology firm Sovrn, looked at over three billion engagement events covering 130 million page views, […]

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Why Publishers Should Take Action on Net Neutrality

  The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal […]

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Supply Side Platform (SSP) Software Growth Imminent

  If you are involved in the Supply Side Platform (SSP) Software industry or intend to be, then this study […]

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Advertising Technology Growth According to New Analysis

  HTF Market Intelligence published a new industry research that focuses on Digital Advertising Platforms market and delivers in-depth market analysis […]

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Ad Serving Companies Sizmek & PubMatic Join Forces

  According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital revenue grew by 5.6% year-on-year in December […]

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Google’s Response to Header Bidding is Live

Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is […]

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Google Announces Rollout of Exchange Bidding

  Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers […]

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Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard

  Sovrn today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) […]

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