Reader Consent Benefits Your Business Way More Than You Think

Compliance

Publishers who don’t pass a consent string to their European Economic Area (EEA) readers are missing out on money—it’s that simple. […]

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AdOps is Hard. Sovrn Services Can Help.

Advertising

Here’s a list of things that are really hard: chasing down the news. Sharing quality interior design tips. Landing a […]

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What’s an Interest-Based Publisher and Why Should Advertisers Care?

Advertising

It’s no secret we do things differently here at Sovrn. As an ad exchange that doesn’t play the game like […]

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How to Start Earning with Exchange Bidding

Tools & Tech

Adding Google Exchange Bidding to your advertising strategy can be a smart way to see an immediate boost to your […]

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Myth-Busting: Sovrn Only Focuses on Publishers

Brand Safety

True or False: Sovrn is different from other advertising exchanges. They only focus on independent publishers. Advertisers are less important. […]

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3 Reasons Why Viewability and User Engagement Makes the Perfect Love Story

Tools & Tech

Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up […]

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Introducing Sovrn //Signal and Sovrn //Connect

Tools & Tech

New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture […]

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What the €50M Google GDPR Fine Means for You

Compliance

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate […]

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3 Easy Ways to Maximize the Value of Every Unique Visitor

Tools & Tech

Many of our publishers have built engaged, passionate audiences dedicated to seeking out the content they love, and if you’re […]

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5 Keys to a Better Publisher Ad Experience for Readers

Optimization

Publishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a […]

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Sovrn Achieves TAG Platinum Status for Certification against Fraud, Piracy, Malware, and Inventory Quality

Brand Safety

We believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the […]

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4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data

Analytics & Reporting

Header Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta […]

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3 Easy, Risk-Free Ways to Boost Q4 Revenue Without Significant Changes to Your Ad Setup

Monetization

We know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for […]

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Major Ad Exchanges Commit to Full Transparency, Efficiency, and Fair-Market Principles

Brand Safety

In an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a […]

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Ideas Matter. Creativity Matters. Independent Voices Matter.

Press Release

Today we raised a significant new round of capital.  In a tough market environment for media companies, the question one […]

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5 Design Tips to Improve Ad Revenue

Design

I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a […]

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4 Crucial Tips to Attract Advertisers

Tools & Tech

My role at Sovrn is to help bring together the best brands and the best independent sites in the world. […]

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Flexible Cash Flow, On Demand

Monetization

Cash flow is critical to a healthy business. We’ve always paid our publishers within 30 days, instead of waiting 60, […]

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