4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data

Analytics & Reporting

Header Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta […]

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3 Easy, Risk-Free Ways to Boost Q4 Revenue Without Significant Changes to Your Ad Setup

Monetization

We know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for […]

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Ideas Matter. Creativity Matters. Independent Voices Matter.

Press Release

Today we raised a significant new round of capital.  In a tough market environment for media companies, the question one […]

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5 Design Tips to Improve Ad Revenue

Design

I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a […]

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4 Crucial Tips to Attract Advertisers

Tools & Tech

My role at Sovrn is to help bring together the best brands and the best independent sites in the world. […]

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Flexible Cash Flow, On Demand

Monetization

Cash flow is critical to a healthy business. We’ve always paid our publishers within 30 days, instead of waiting 60, […]

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6 Considerations When Auditing Your AdTech Partners

Optimization

In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]

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Sovrn’s View on Bid Caching

Brand Safety

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]

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DFP Rebranding 2018

Tools & Tech

You may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]

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Does Your Ad Experience Drive User Engagement or Encourage Bounces?

Services

  Digital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]

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Uncovering the Mystery of Dark Social

Optimization

While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]

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Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!

Optimization

If you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]

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3 Questions for Owen McGrath

Media

1. What do you do at Sovrn and how does that work contribute to Sovrn’s mission? I’m a product manager […]

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What You Should Know About Summer Seasonality

Distribution

  While you prepare to enjoy the fourth of July, make sure to take some time and check in on your […]

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Cannes Lions 2018 – The Importance of Strategic & Creative Storytelling

Events

  With Cannes Lions 2018 behind us, the industry has put away their boat shoes, hung up their fedoras and […]

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Three Ways to Build and Maintain an Engaged Audience

Viewability

  All publishers want to boost traffic to their sites, however as the industry evolves, both buyers and sellers are […]

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5 Things We Learned at AdMonsters Ops Conference NYC

Events

  The AdMonsters Ops conference was a mixture of provocative conversation, time spent with good friends & education for all. […]

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Missing CMP Feature in Prebid, but Sovrn Has You Covered

Tools & Tech

On the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]

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