How to Promote Your WordPress Blog Using Workbench

Tools & Tech

Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]

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Building Engagement into New Advertising Technology

Viewability

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]

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New Content Publishing Tools: Workbench

Tools & Tech

There’s no doubt that the mobile revolution is shaking up online publishing, and more specifically, the way users are discovering […]

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Ad Serving Options for Higher Revenue

Viewability

It’s no secret that publishers work day in and day out optimizing their ad serving options to monetize their content. […]

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Is Your Site Ready for Header Bidding?

Header Bidding

Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]

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Three Metrics for Viewable Ads

Viewability

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]

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Adding OnScroll as an Ad Serving Option

Viewability

Does this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]

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Troubleshooting Bad Ads

Tools & Tech

There is a lot that can go wrong for a website. One of the most pressing issues we deal with […]

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Stepping Up to the Plate on Trust and Transparency

Media

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]

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See the New OnScroll Advertising Technology

Viewability

Calling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to […]

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Gavin Dunaway Talks Header Bidding

Header Bidding

We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]

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Malvertising Sucks, Clean Ads Rule

Tools & Tech

Publishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

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Data Reporting and the Challenges of Growth

Analytics & Reporting

Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]

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Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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The Past, Present, and Future of Header Bidding

Header Bidding

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]

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Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

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Ancient History Encyclopedia Grows Revenue by 26% with OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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