Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up […]
Introducing Sovrn //Signal and Sovrn //Connect
Tools & TechNew names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture […]
What the €50M Google GDPR Fine Means for You
ComplianceOn Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate […]
3 Easy Ways to Maximize the Value of Every Unique Visitor
Tools & TechMany of our publishers have built engaged, passionate audiences dedicated to seeking out the content they love, and if you’re […]
5 Keys to a Better Publisher Ad Experience for Readers
OptimizationPublishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a […]
Sovrn Achieves TAG Platinum Status for Certification against Fraud, Piracy, Malware, and Inventory Quality
Brand SafetyWe believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the […]
4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data
Analytics & ReportingHeader Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta […]
3 Easy, Risk-Free Ways to Boost Q4 Revenue Without Significant Changes to Your Ad Setup
MonetizationWe know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for […]
Major Ad Exchanges Commit to Full Transparency, Efficiency, and Fair-Market Principles
Brand SafetyIn an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a […]
Ideas Matter. Creativity Matters. Independent Voices Matter.
Press ReleaseToday we raised a significant new round of capital. In a tough market environment for media companies, the question one […]
5 Design Tips to Improve Ad Revenue
DesignI’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a […]
4 Crucial Tips to Attract Advertisers
Tools & TechMy role at Sovrn is to help bring together the best brands and the best independent sites in the world. […]
Flexible Cash Flow, On Demand
MonetizationCash flow is critical to a healthy business. We’ve always paid our publishers within 30 days, instead of waiting 60, […]
6 Considerations When Auditing Your AdTech Partners
OptimizationIn the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]
Sovrn’s View on Bid Caching
Brand SafetySome of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]
DFP Rebranding 2018
Tools & TechYou may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]
Does Your Ad Experience Drive User Engagement or Encourage Bounces?
ServicesDigital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]
Uncovering the Mystery of Dark Social
OptimizationWhile the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]
