In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]
Sovrn’s View on Bid Caching
Brand SafetySome of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]
DFP Rebranding 2018
Tools & TechYou may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]
Does Your Ad Experience Drive User Engagement or Encourage Bounces?
ServicesDigital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]
Uncovering the Mystery of Dark Social
OptimizationWhile the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]
Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!
OptimizationIf you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]
3 Questions for Owen McGrath
Media1. What do you do at Sovrn and how does that work contribute to Sovrn’s mission? I’m a product manager […]
What You Should Know About Summer Seasonality
DistributionWhile you prepare to enjoy the fourth of July, make sure to take some time and check in on your […]
Cannes Lions 2018 – The Importance of Strategic & Creative Storytelling
EventsWith Cannes Lions 2018 behind us, the industry has put away their boat shoes, hung up their fedoras and […]
Three Ways to Build and Maintain an Engaged Audience
ViewabilityAll publishers want to boost traffic to their sites, however as the industry evolves, both buyers and sellers are […]
5 Things We Learned at AdMonsters Ops Conference NYC
EventsThe AdMonsters Ops conference was a mixture of provocative conversation, time spent with good friends & education for all. […]
Missing CMP Feature in Prebid, but Sovrn Has You Covered
Tools & TechOn the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]
Sovrn Viewable Engagement Time (VET) can Help Offset GDPR Revenue Risks
Tools & TechWith the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due […]
Sovrn Rising Star Emily West Wins British Media Award
Tools & TechLast night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. […]
Is Your DFP Setup Preventing You from Increasing Revenue?
MonetizationOne of the services we offer publishers is end to end management of ad stacks so they can focus […]
Ads.txt: Implementation and FAQ
Tools & TechWhere Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, […]
Consent Management Platform
ComplianceThere are a lot of resources out there covering all things GDPR! It is incredibly overwhelming. Publishers are often left […]
Preparing for GDPR – Checklist & Timeline
ComplianceGDPR is quickly approaching, which means it’s time to kick it into high gear. If you haven’t done anything yet, […]
