You may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]
Does Your Ad Experience Drive User Engagement or Encourage Bounces?
ServicesDigital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]
Uncovering the Mystery of Dark Social
OptimizationWhile the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]
Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!
OptimizationIf you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]
3 Questions for Owen McGrath
Media1. What do you do at Sovrn and how does that work contribute to Sovrn’s mission? I’m a product manager […]
What You Should Know About Summer Seasonality
DistributionWhile you prepare to enjoy the fourth of July, make sure to take some time and check in on your […]
Cannes Lions 2018 – The Importance of Strategic & Creative Storytelling
EventsWith Cannes Lions 2018 behind us, the industry has put away their boat shoes, hung up their fedoras and […]
Three Ways to Build and Maintain an Engaged Audience
ViewabilityAll publishers want to boost traffic to their sites, however as the industry evolves, both buyers and sellers are […]
5 Things We Learned at AdMonsters Ops Conference NYC
EventsThe AdMonsters Ops conference was a mixture of provocative conversation, time spent with good friends & education for all. […]
Missing CMP Feature in Prebid, but Sovrn Has You Covered
Tools & TechOn the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]
Sovrn Viewable Engagement Time (VET) can Help Offset GDPR Revenue Risks
Tools & TechWith the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due […]
Sovrn Rising Star Emily West Wins British Media Award
Tools & TechLast night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. […]
Is Your DFP Setup Preventing You from Increasing Revenue?
MonetizationOne of the services we offer publishers is end to end management of ad stacks so they can focus […]
Ads.txt: Implementation and FAQ
Tools & TechWhere Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, […]
Consent Management Platform
ComplianceThere are a lot of resources out there covering all things GDPR! It is incredibly overwhelming. Publishers are often left […]
Preparing for GDPR – Checklist & Timeline
ComplianceGDPR is quickly approaching, which means it’s time to kick it into high gear. If you haven’t done anything yet, […]
GDPR: What to Expect From Sovrn
ComplianceIn preparation for GDPR, Sovrn has made a few changes. To help our publishers through this industry shift, Sovrn is […]
Sovrn Services Team Applies Ad Operations Expertise to Deliver Impressive Q1 Results
MonetizationAre you overwhelmed by the complexity of programmatic advertising and unsure of where to start to increase your yield and […]
