A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — Sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand’s development, Angrybovine zeroed in on the idea that the web isn’t unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today. […]
Month: February 2014
John Battelle on His New Venture: Programmatic for Publishers Big and Small
PALM SPRINGS, CA – John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovrn. In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers. He also reflects on content marketing and the elements of success around “native advertising.” […]
IAB Receives Charitable Donation from Leading Digital Advertising Companies
PALM DESERT, Calif. – February 9, 2014 – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, Sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain http://www.iab.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9. […]
