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Advertising Technology Speakers Announced for I² Summit

Join pioneers, entrepreneurs and independent publishers to examine the transformation of the publishing industry

BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.”

In addition to the two keynote speakers, Ev Williams of Medium and Aparna Chennapragada of Google will be interviewed by John Battelle, founder of Wired Magazine, on the challenges faced by today’s content creators and their thoughts on the future of the independent web.

As part of the conference, industry leaders will also share insights into current issues and trends to help independent publishers better compete within the changing industry landscape. These include:

  • Michael Driscoll, CEO, Metamarkets, “Data-Driven Secrets of Programmatic Publishers”
  • John Millinovich, CEO, URX, “Mobile is About Now & Next”
  • Jack Krawczyk, vice president of product, Pandora, “Beyond Viewability – Paying for Attention”
  • Matt Thomson, chief product officer, Bitly, “Dark Social Matters – Harnessing Channels that Only Exist In Theory”
  • Sean Blanchfield, CEO, PageFair, “Surviving AdBlock”
  • Dave Otten, CEO, JW Player, “Speed Matters”

Finally, Walter Knapp, CEO of Sovrn will moderate a panel discussion “Attention, Algorithms & Attribution – How Consumer Data is Impacting Publisher & Marketer Economics” with Ali Dasdan, senior vice president of engineering and product management at Turn, Alicia Navarro CEO of Skimlinks, and Jon Roberts vice president of data at

I2 is a one-day, free event designed by Sovrn to bring together leaders at the forefront of the publishing industry to examine, debate and explore emerging opportunities in online publishing. The conversation will focus on the changing economics between publishers and marketers with the goal to initiate a shift in indie publishing, opening up new opportunities and channels for monetization for publishers of all sizes. For more on the event and to register visit hashtag #isquared2015. 

About Sovrn

Sovrn Holdings believes independent publishers drive the Internet’s creativity and innovation. As a partner and advocate to over 20,000 independent publishers, Sovrn provides tools and services that help publishers better understand, grow, and engage their readers and enable them to monetize their sites through programmatic advertising. With one billion ad transactions everyday, Sovrn’s network of independent publishers provides advertisers with massive reach and the ability to engage with difficult-to-reach audiences on the sites they love. Sovrn is headquartered in Boulder, Colorado. with offices in San Francisco and New York. For more information, please visit or follow on Twitter @sovrnHoldings. Media registration, email

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