All Categories > Press Release

Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat.  In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

Never miss a post.

Subscribe and get updates on new blog articles,
weekly curated industry news, and more!
  • This field is for validation purposes and should be left unchanged.