Press Release

Catching the Elusive Creature: The “Profitable Publisher”

sovrnmarketing // March 21, 2014

Profitable publishers do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams.

My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and vivid that I can’t help but play along, wishing right along with them that these fantastic creatures existed. In the last couple of years, they’ve even taken to creating leprechaun traps in the hopes that they might snag one who might lead them to riches untold.

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