Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies have obviously capitalize on the emerging trends in mobile computing, smartphone technology and social media in ways we never thought possible. As such, the future landscape of online marketing is set to benefit from some of the strategies we already see in digital advertising.
Read the whole article here: 4 AdTech Trends to Adopt in 2018
Source: Direct Marketing News (DMN)
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