Press Release

Federated Media Sells Content Marketing Business To Focus On Programmatic

sovrnmarketing // January 28, 2014

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as Sovrn holdings.

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