H2 2022 Industry Report: Data Insights to Help You Win in 2023

Sovrn Advertising Team // March 21, 2023

Understand H2 2022 commerce and advertising performance and gain insights for driving success in 2023.

As we look back on the second half of 2022, it’s clear that macroeconomic factors — including widespread economic slowdowns and soaring inflation — played a major role in advertising and commerce trends. Brands pulled out all the stops to entice consumers to part with their limited holiday budget, offering discounts of 30% and more — along with unusually high affiliate commissions. Meanwhile, ad rates worldwide continued to soften, far beyond the typical late-year drop off. 

So what can publishers expect now that the holiday shopping season is past? Can hot categories like travel and consumer electronics continue to attract consumer spend? Have global ad rates reached rock bottom, or will they continue to plummet? Will the “attention economy” remain a focal point, elevating the value of an engaged audience?

For publishers, it’s important to keep an eye on the market, monitor performance, and be prepared to make adjustments as needed. To make those tasks a little easier, this report delivers expert analysis and data-driven insights to break down recent performance trends and help publishers optimize their strategy for the year ahead.

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