Header bidding is an important revenue stream for publishers, but it is still a “gawky adolescent with much room to grow” says Sovrn’s chief marketing officer, Andy Evans.
Sovrn owns and operates a propriety ad technology stack and gives content creators the tools to monetize audiences. Ahead of a panel on revenue and diversification at Media Slap on Thursday 24 November, Evans makes it known that he is all in on header bidding when it comes to the future of income sources.
Header bidding, formerly known as tagless ad tech, advance bidding, and header auction, has grown from a word-of-mouth technical adaptation between savvy publishers into a substantial portion of the programmatic ad business.
Read the whole article here: Header Bidding is the Future of Publisher Income
Source: The Drum
Article length: 954 words
Reading time: less than 7 minutes