Press Release

Sovrn Releases HTML5 VPAID Video Support

sovrnmarketing // May 19, 2016

HTML5 is the future of video advertising; more options across mobile devices and desktop.

BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has released HTML5 VPAID support giving publishers and demand partners more options for faster, flexible, cross-device video advertising.

Like a scene out of Monty Python and the Holy Grail, Flash is not dead yet. But HTML5 VPAID 2.0 is helping to hasten its demise. HTML5 VPAID gives publishers more flexibility to monetize ads across desktop and mobile at much faster speeds than Flash-based video and advertising.

Sovrn has coupled HTML5 VPAID with Sovrn’s Smart Waterfall which automatically prioritizes bids from partners who return lower amounts of VPAID errors. Contrary to their name, VPAID errors are usually not errors but people taking advantage of publishers’ video inventory for their own gain.

“HTML5 VPAID, coupled with Sovrn’s Smart Waterfall, is the continued evolution of giving publishers better advertising tools,” said Kevin Gentry, Video Product Manager at Sovrn. “With HTML5 VPAID support we can provide publishers a better, faster experience for their audience across whatever device they are using.”

Sovrn’s HTML5 VPAID solution offers publishers a myriad of benefits and features including:

  • Easy installation, no complicated macros
  • Ad tag determines HTML5 or Flash video type
  • Real-time reporting and analytics
  • Self-service tag creation
  • Floor price control
  • Player size agnostic
  • Pre / Mid / & Post Roll capabilities

About Sovrn

Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit or follow on Twitter @SovrnHoldings.

Mark Piquette, 720-266-5119

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