Press Release

Media Alert: Sovrn Convenes Publishers in San Francisco, Sept. 9

sovrnmarketing // August 17, 2015

I² Independent x Influential conference to examine, debate and explore emerging opportunities in online publishing

Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference, hashtag #isquared2015

Speakers include:

  • Ev Williams, Medium
  • Ben Thompson, Stratechery
  • Michael Driscoll, Metamarkets
  • John Millinovich, URX
  • Jack Krawczyk, Pandora
  • Matt Thomson, Bitly
  • Sean Blanchfield, PageFair
  • Aparna Chennapragada, Google Now
  • John Battelle, NewCo
  • Tom Chavez, Krux
  • Jon Roberts,
  • Philip Smolin, Turn

What: I2 is a one-day, free event designed to initiate a change in the way the industry views indie publishing. By bringing leaders at the forefront of the shifting economics between publishers and marketers side-by-side with indie publishers, event organizers are eager to turn the monologue about what’s broken in publishing today into a dialouge.

When: Wednesday, Sept. 9, 2015 at 9 a.m. PT

Where: The Fairmont San Francisco, 950 Mason Street, San Francisco

About Sovrn

Sovrn believes independent publishers drive the Internet’s creativity and innovation. As a partner and advocate to over 20,000 independent publishers, Sovrn provides tools and services that help publishers better understand, grow, and engage their readers and enable them to monetize their sites through programmatic advertising. With one billion ad transactions everyday, Sovrn’s network of independent publishers provides advertisers with massive reach and the ability to engage with difficult-to-reach audiences on the sites they love. Sovrn is headquartered in Boulder, Colo. with offices in San Francisco and New York. For more information, please visit or follow on Twitter @sovrnHoldings. Media registration, email

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