Commerce Shopping Calendar

Freshen Up Your Affiliate Program with Our Q2 Shopping Calendar

Sovrn Commerce Team // March 30, 2023

Spring is in the air, which means now is the perfect time to take a fresh look at your affiliate marketing program. From beach vacations, road trips, and adventuring in the outdoors to home improvement and gardening, the spring season has a wealth of opportunities to promote deals. 

Holidays like Easter, Passover, Cinco de Mayo and Memorial Day are all here, along with notable standards such as tax season and Mother’s Day. Make sure you are ready to capitalize with deals on travel, entertaining, outdoor decor, tax services and more to take full advantage of what the quarter has to offer.

Ready to get started? Check out our curated list of high-performing merchants and categories in the Q2 Shopping Calendar.

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Q2 Top holidays and shopping events

You may have plans in place for the coming months, but it’s important to look beyond the most obvious dates on the calendar. To help you keep up with the many potential earning opportunities, we’ve compiled this overview of upcoming events and holidays. 

Keep in mind, this list isn’t comprehensive and not every opportunity will be a good fit for your audience. Regardless of seasonal trends, you need to stay true to your brand and analyze past performance (both products and merchants) when mapping out your future affiliate strategy.


April showers bring May flowers! And just like the variation in the month’s weather, there are quite a few different shopping seasons that kick off this month — including wedding season, home buying/selling season, and summer travel season. Add the month’s holidays to the mix, and you’ll see there’s a lot to celebrate in April.

Key Dates

  • April 9: Easter Sunday
  • April 18: Tax Day (US)
  • April 22: Earth Day


May is a prime month for graduations and summer vacation planning, and another busy month in the wedding industry. That means plenty of shopping for everything from gifts and housewares to travel accessories, clothing, and shoes. It’s also Asian American and Pacific Islander Heritage Month, so this is a great time to celebrate Asian culture in your content and partner with Asian-owned businesses for deals and promotions.

Key Dates

  • May 4: Star Wars Day
  • May 5: Cinco de Mayo
  • May 6: The Kentucky Derby
  • May 14: Mother’s Day (US)
  • May 29: Memorial Day (US)


June marks the official start of summer, so shoppers will be looking for deals on products for travel, entertaining, gardening, beach days, and other outdoor activities. It’s also Pride Month, so consider featuring LGBTQIA+ focused deals and merchants if they’re a good fit for your brand.

Key Dates

  • June 3: World Bicycle Day
  • June 14: Flag Day (US)
  • June 18: Father’s Day
  • June 19: Juneteenth
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If you’re already working with Sovrn Commerce for your affiliate marketing, our support team is standing by with additional information on top deals and high-performing merchants for Q2. 

Not earning with Sovrn Commerce? Sign up now! It only takes a few clicks, and you can start earning affiliate marketing revenue as soon as you’re approved.

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