In collaboration with publishers using Prebid Analytics by Roxot, Roxot conducted a header bidding partners research based on the real publishers’ client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites – there are more than 60 bidder adapters available only for prebid.js.
Almost 4 billion ad requests and 1.3 billion impressions generated by U.S. users on 179 websites from July 15 to Sept. 30, 2017, were analyzed to provide publishers with the insights into the performance of the most popular header bidding demand partners. Despite the fact that the data doesn’t represent the whole market, the report gives the clear understanding of the top bidder’s performance and implementation trends that may be used to adjust publisher’s monetization strategy.
Read the whole article here: Roxot Conducts Top Header Bidding Partners Report
Source: Markets Insider (Business Insider)
Article length: 455 words
Reading time: less than 4 minutes