Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, exclusively for ExchangeWire.
Read the whole article here: Should Media Buyers Resist the Whitelist?
Source: ExchangeWire
Article length: 1147
Article reading time: less than 6 minutes
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