TAG Platinum Status is the ad industry’s highest standard for quality and safety for programmatic exchanges. Recertification is awarded by Trustworthy Accountability Group to Sovrn for their rigorous standards around fraud, piracy, malware, and inventory quality
BOULDER, CO (March 20, 2019) – Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 2,000 direct publishers, today announced the recertification of its Trustworthy Accountability Group (TAG) Platinum status. TAG Platinum status is awarded only to those companies that have been certified to receive seals in all four of TAG’s program areas: fraud, piracy, malware, and inventory quality. As of writing, only five companies have been awarded TAG Platinum status.
Sovrn has long been a leader in the fight for cleaner programmatic inventory and higher transparency for ad buyers. TAG Platinum status is the culmination of rigorous inventory quality and safety processes, including 25-point audits of every publisher who applies to be part of the Sovrn exchange. TAG platinum means that Sovrn has achieved the following program seals:
- TAG Certified Against Fraud
- TAG Certified Against Piracy
- TAG Certified Against Malware
- TAG Inventory Quality Guidelines
“We are pleased to receive our TAG recertifications and are excited to maintain our Platinum status,” said Jesse Demmel, CTO, Sovrn. “This recertification would not be possible without our rigorous attention to brand safety and protecting ad spend. This shows our dedication to working towards a better ad industry, and by extension a better marketplace for ad buyers and sellers alike.”
“We’re delighted to recertify Sovrn for its TAG Platinum-certified status for its compliance with TAG’s rigorous standards to fight fraud, malware, piracy, and lack of transparency,” said Mike Zaneis, CEO of TAG. “Through this recertification process, Sovrn has demonstrated its deep commitment to and support for the TAG mission to fight criminal activity and strengthen the digital advertising supply chain. We look forward to continuing our work together in pursuit of a cleaner, fairer, better programmatic marketplace.”
Sovrn Holdings, Inc. provides products and services to publishers of all sizes: from programmatic advertising to intelligent, industry-leading viewability technology, as well as professional ad ops services, flexible financial solutions, and commerce products.
Sovrn has achieved the highest possible certifications in transparency and anti-fraud metrics from TAG, JICWEBS, and the IAB, and helps tens of thousands of independent publishers earn the revenue they deserve.
For more information, please visit https://www.sovrn.com
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