Sovrn today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) UK Gold Standard in the ‘support’ category, and the fourth company to be verified for the seal.
Designed to raise standards in digital advertising, and address the key issues facing the industry, the Gold Standard confirms Sovrn meets all of the IAB UK’s criteria: reducing ad fraud through the implementation of the ads.txt initiative, obtaining JICWEBS’ DTSG certification for brand safety, and improving the digital advertising experience by adhering to the IAB’s ‘LEAN’ principles and the Coalition for Better Advertising standards.
Read the whole article here: Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard
Source: Ad Tech Daily
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