Press Release

Sovrn Gives Buyers More Options with Data From V12 Group

sovrnmarketing // November 8, 2016

Media buyers can utilize V12 Group’s consumer, business and automotive data for better campaign results

November 8, 2016, BOULDER, Colo.—Sovrn, advocate and partner to independent publishers, who represent more than 80,000 websites, has partnered with V12 Group to add their consumer, business, automotive and online records to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms (DSP).

Buyers working with Sovrn have unique access, at scale, to some of the most engaged audiences found on-line. Utilizing the V12 Group’s massive data warehouse of consumer, business, automotive and online records gives advertisers more control and targeting to the specific audience they need for campaign success.

“A buyer looking for engaged audiences, at scale, can easily find that with our Audience on Tap deal ID’s.” said Matt Harada, Sovrn’s GM of Data. “Adding V12 Group data to the options buyers have to quickly find the audience segments they are looking for is part of our commitment to give advertisers and publishers more ways to succeed.”

At V12 Group, we’re excited to partner with Sovrn to help provide their marketers with a rich source of highly accurate data to bring more intelligence to Sovrn’s private marketplace product. With fifteen years of data expertise, V12 Group’s behavioral, interest and demographic data sets will deliver a more comprehensive view of the consumer and will help drive personalization and increase ROAS for advertisers.”

Accessing V12 Group data is part of Sovrn’s Audience on Tap and is available programmatically through OpenRTB integrations with 11 DSP partners. BidSwitch, Centro, Netmining, MediaMath, Doubleclick,, Drawbridge and Turn allow advertisers to utilize the audience segments in a self-serve, always-on manner. Appnexus, Index and TradeDesk require a buyer ID to implement.

Sovrn will be releasing a host of alway-on, always-available audience options to the Audience on Tap line up. Contact to get started or visit to learn more.

About Sovrn

Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit or follow on Twitter @SovrnHoldings 


Mark Piquette       


Want to learn more?

Share this article