Four, a buy now, pay later (BNPL) solution, has worked with Sovrn for the past three years. The company uses Sovrn Commerce to power affiliate links through their consumer shopping app. As a fast-growing online platform, Four is focused on maximizing affiliate revenue — and they’re open to experimenting with new strategies and tactics that can help drive higher earnings.
Four’s product manager, Yossi Klein, works closely with Sovrn and his account manager to optimize the company’s affiliate strategy and ensure they are taking full advantage of Sovrn Commerce capabilities.
It became clear that one of Yossi’s biggest pain points was uncertainty regarding the rates he could earn with Sovrn Commerce. At the same time, Sovrn was looking for a way to win back Four’s affiliate traffic with a top retailer. Sovrn recommended testing out Fallback URLs, a new feature in the Commerce platform that could help Four earn higher, more reliable affiliate rates and give Sovrn a chance to win back that traffic.
Fallback URLs are an easy-to-use Sovrn Commerce feature that lets you explore whether Sovrn can beat your best available rate per click. Here’s how it works:
- Rather than building your affiliate links with a single product URL, Fallback URLs let you set a bid floor and specify an alternate (or fallback) URL to lock in your target rate.
- When someone clicks the link, the Commerce technology automatically checks to see if Sovrn’s rate can beat the bid floor you set.
- If Sovrn can beat the bid floor, you’ll earn the higher affiliate rate. If not, the reader is shown your Fallback URL and you’ll earn the rate you’ve secured with another partner.
Fallback URLs offered Four significant upside with no risk of losing out on higher rates from another affiliate partner. At the beginning of the test period, Four had secured an EPC of $0.30 on every click from a top retailer so they used the Fallback URLs feature to set their bid floor at $0.30.
Significant results achieved
Average EPC of $0.59 vs $0.30 target rate
Win rate for Sovrn during the test period
Four started seeing positive results in just two weeks. After running the fallback URL test for 45 days, Four had earned an average $0.59 EPC on the retailer’s traffic — nearly double their target rate of $0.30. In addition, Sovrn’s win rate during that time was an astonishing 90%. That means Four was able to earn more with Sovrn on nine out of every 10 clicks for that retailer — and they still earned their target $0.30 on the other 10% of transactions.
Yossi has now incorporated fallback URLs into Four’s regular affiliate strategy, so they can continue to maximize affiliate earnings with Sovrn without missing out when another partner can offer higher rates.
“We have been using Sovrn Commerce for over two years, and in that time, we have seen our earnings-per-click grow exponentially. Sovrn is constantly working to provide a better product for publishers to use, including innovations like the fallback URL. We have had a great experience working with Sovrn and especially appreciate the individualized attention given to our account as our business has grown.”
— Yossi Klein, product manager at Four
Four Technologies is a Miami, Florida-based financial technology company founded in 2018 that provides consumers with Buy Now, Pay Later (BNPL) solutions. Its innovative platform, Four, allows retailers to provide greater payment flexibility to shoppers through the option to pay for merchandise through four interest-free installments, while enhancing the retailers’ revenues through increased transaction volume and ticket size. More information on Four can be found on the company’s website, https://paywithfour.com.
Ready to get started?
Fallback URLs are live in the Sovrn Commerce platform. Just log in, navigate to the “Advanced Settings” tab, and set up a test to see how much more affiliate revenue you can earn with Sovrn.
Not partnering with Sovrn yet? Sign up now. Once approved, you can start earning right away.