Boulder, Colorado & Lugano, Switzerland (July 29, 2021):
Publishers can expect better merchant diversity, insights, and revenue performance
Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue.
“Monetizer101 is focused on providing user-friendly tools that help publishers create valuable experiences for their readers, while saving time and resources,” said Nicola Ghezzi, CEO, Monetizer101. “In Sovrn we’ve found a partner that shares our view that putting the right tools in the hands of publishers can help them get more from their commerce content.”
“Sovrn and Monetizer101 both share a commitment to helping publishers and independent creators capitalize on the growth of ecommerce,” stated Walter Knapp, CEO, Sovrn. “This acquisition brings another fast-growing revenue stream to publishers, enabling them to offer price & merchant choice for consumers. The result is higher conversion rates for merchants and higher revenues for publishers.”