We believe that the best brands and publishers deserve the best programmatic partners. We’re dedicated to providing one of the cleanest ad exchanges in the world—not just because it gives our demand partners the confidence they count on to reach their goals, but because it’s good for the entire industry.
That’s why we’re proud to be one of only five companies awarded Platinum Status by the Trustworthy Accountability Group (TAG). Sovrn was one of the first companies to receive all four TAG Certifications on fraud, piracy, malware, and inventory quality, and we continue to push for a better programmatic marketplace by calling for all exchanges to embrace transparency, efficiency, and fair-market principles.
“Not only is platinum the heaviest of the precious metals, it is also impervious to corrosion, so we felt that TAG Platinum was an appropriate designation for those companies that have taken all of the steps necessary to ensure that their digital advertising operations are impervious to the corroding effects of fraud, malware, piracy, and lack of transparency,” said Mike Zaneis, CEO of TAG.
Whether we’re leading the fight against ad fraud or applying our proprietary 25-step audit to every new domain we work with, we make sure that every Sovrn publisher adds measurable value to our demand partners. We deliver engaged audiences, authentic content, and viewable ads—with fewer brand safety risks.
This achievement only reinforces what we’ve always believed: for the programmatic industry to continue to grow and thrive, we must embrace honesty and transparency. We’re honored both by the award and by the opportunity to continue pushing programmatic advertising towards greater potential—and greater success.