>

Sovrn Holdings, Inc. Announces Acquisition of Proper Media

We're excited to combine and expand our solutions that help publishers make more money, more profitably. Learn More

Did You Know? 5 Crazy Facts About Viewability Ad Recall

transparent images

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability that is shaking up the way ad tech industry folks think about benchmarking viewability and its effects on consumer ad recall. The generally accepted — though sometimes contested — viewability standards for advertisements as provided […]

Read More…