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Sovrn Releases //Connect to Help Publishers Grow their Business


Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of //Connect, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites.

Publishers adopting //Connect will immediately get access to three of Sovrn’s core products with a single line of code: //Signal Reload (Viewable Engagement Time); Header Complete, Sovrn’s full-service header bidding wrapper; and Sovrn Consent Management, (CMP for GDPR compliance). These and other products are now available via //Connect, with more following soon. Publishers need only implement a single line of code on their page in order to use, configure, and manage one or more of these Products.

More than 180 publishers are now using //Connect, each with at least one of Sovrn’s products enabled. With the general availability of //Connect, all publishers now have an easy way to test and deploy additional products: they simply log into their Sovrn dashboard and activate them. If they don’t like the performance, they can simply pause or disable the products with a click.


Read the whole article here: Sovrn releases //Connect to help publishers grow their business

Source: Marketing Dive

Article length: 453 words

Article reading time: Less than 3 minutes

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