Digital advertising is a dynamic and exciting industry, but as with any rapidly evolving sector, it does have its sticking points. Ad fraud is one of these points, and overcoming it is proving a challenge.
Buyers and sellers are working together to combat this fraud, with the aim to create a safer and more effective ecosystem for all. Although advertisers are impacted by wasted ad spend, it is also in the best interests of publishers and their sell-side partners to reduce ad fraud. Why? Because genuine high-quality traffic, combined with the ability to demonstrate anti-fraud measures, makes their inventory far more attractive to buyers. This in turn ultimately boosts ad revenues.
So what steps can the sell-side take to reduce ad fraud as part of a unified industry-wide effort?
Read the whole article here: Opinion: The sell-side’s role in tackling ad fraud
Source: What’s New In Publishing
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