Keeping your affiliate promotions up to date is no small task during the holidays. From now through the end of the year, deals will come and go fast and furious. But your readers depend on you for current, accurate shopping information — and this year they’ll be more focused on deals than ever before.
Luckily Sovrn is here to help. Read on for a quick rundown of a November promotion you won’t want to miss, plus details on our holiday deals tracker to help you monitor and make the most of the shopping season.
Walmart’s month-long holiday shopping event
ICYMI, Walmart recently announced the return of their “Black Friday Deals for Days,” a holiday shopping event that spans the entire month of November. The promotion actually includes four separate shopping events. Deals begin on Walmart.com every Monday in November and continue in-store later in the week.
While product and pricing details have yet to be released, Walmart promises “exciting deals from top brands like Apple, Dyson, and LEGO.” The company’s press release notes that Walmart has prepared for months to ensure strong inventory of in-stock Black Friday deals throughout November.
A resource to rely on, all season long
Of course, Walmart isn’t the only retailer to watch. Experts are predicting deep discounts this holiday season, so promotions will pop up in the blink of an eye — and end just as quickly.
To help you keep up with the season’s best promotions, Sovrn’s Merchant Promotions spreadsheet highlights deals from Top 100 merchants — including brands like Overstock, Wayfair, and more. Our Merchant Team will continue adding promotions through the end of Q4 as soon as they’re received, so bookmark the page and check back often. That includes deals for Walmart’s month-long promotion, which are released about 48 hours before the start of each weekly event.
The spreadsheet provides detailed information for each deal, including merchant name, promotion description, promo code, start and end dates, and average commission rate. We’ve also included a “Notes” section to highlight any special brand instructions or embargo details.
Tips for using the spreadsheet
Following are some tips and suggestions to help you make the most of this valuable resource:
- Remember, brands will be introducing deals throughout November and December — not just Black Friday and Cyber Monday.
- The list will be updated constantly, so check back often for new opportunities.
- Pay attention to the “Notes” column for special brand instructions and embargo details.
- Check the tabs at the bottom for information specific to UK, Canada, and Cyber 5 deals.
- To ensure you receive commission on affiliate promotions, make sure to verify that you’re approved to work with each merchant. This information is available in the Approved Merchants section of the Sovrn Commerce platform.
Looking for more?
Sovrn is dedicated to helping publishers drive revenue during the holiday season and beyond. Our Q4 2022 Shopping Calendar is a comprehensive guide to the season’s holidays and shopping events, including tips on top merchants and high-performing categories.
We’ve also crunched the numbers to uncover current trends in EPCs, conversion rates, and average order values. Download our Q3 Data Insights report for intel on buying patterns, brand reactions, and current economic conditions, to help you maximize affiliate revenue this holiday season.