Cookies are widely used in digital advertising to gather information about our website and its performance. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

Most web browsers will allow you to turn off cookies. To do this, look at the “help” menu on your browser. However, switching off cookies may restrict your use of the website and/or affect the way in which it performs. We should add that opting out of advertising cookies will not mean you won’t see ads, just that they won’t be tailored to you.

The cookies installed on Sovrn.com are as follows:

 

Sovrn Website Cookies

Cookie NameDescriptionPurposeDurationPrivacy Policy
_ssSharpSpring SessionThis cookies is a session cookie. It is used to handle the SharpSpring session and allow multiple site visits to be grouped in the same event in the life of the lead.30 HoursSharpSpring Privacy Policy
_ss_referrerSharpSpring ReferrerThis cookie captures the user’s referral location for use in SharpSpring.6 HoursSharpSpring Privacy Policy
_ss_tkSharpSpring UserThis cookie is the unique tracking device. It allows browser visits to be tied to the lead with the same cookie regardless of session and referrer.25 YearsSharpSpring Privacy Policy
_gaGoogle Analytics UserThis cookie is used by Google Analytics, a marketing tool and service provider, to identify a user for purposes of reporting and analytics on visits to Sovrn sites.2 YearsGoogle Privacy Policy
_gatGoogle Analytics User SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to control the frequency of requests to the Google Analytics service.1 MinuteGoogle Privacy Policy
_gidGoogle Analytics UserThis cookie is used by Google Analytics, a marketng tool and service provider, to identify a user for purposed of reporting and analytics on visits to Sovrn sites.24 HoursGoogle Privacy Policy
aqcamplastHTTP CookieThis cookie is used by Sovrn to customize the application behavior to user preferences.Until browser is closedSovrn Privacy Policy
aqcampHTTP CookieThis cookie is used by Sovrn to customize the application behavior to user preferences.90 DaysSovrn Privacy Policy

 

Lijit Advertising Platform Cookies

Cookie NameDescriptionPurposeDuration
3pidsDeal Partner IDsEnables us to keep track of the partners who have synced their ID to our Lijit ID. It allows us to store the ids that these partners use to identify you and pass it to data partners as part of our advertising services.1 year
ctagContainer Partner IDsEnables us to keep track of the partners with whom we have synced our Lijit ID to their ID. It allows us to store the IDs that these partners use to identify you and pass it to data partners as part of our advertising services.1 month
ljt_readerLijit ReaderEnables us to recognize your browser or device when you return to our site or one of our partner’s sites.1 year
tproReader ProfileUsed to keep track of reader demographic data, including age, race, gender, income, education, and parental status. This information is used to target particular partner campaigns to readers matching particular criteria.1 year
ljtrtbRTB PartnerEnables us to help our advertising partners make decisions about displaying an advertisement to you. We store the ID that each partner uses to identify you and pass that information to the partner when a website requests an advertisement from us.1 year
_ljtrtb_[Partner ID]Temporary RTB PartnerThese cookies are used temporarily when multiple partners pass us their ID simultaneously. To avoid technical conflicts that arise from accessing the ljtrtb cookie for multiple partners at the same time, we store each partner’s ID in a separate cookie and then consolidate these IDs into the ljtrtb cookie when it’s available.1 year
ljrtbexp3rd Party RefreshIndicates that the indivudal 3rd party DSP cookie IDs need to refreshed.1 year
ljtrtb_refreshRTB Partner RefreshIndicates that the ljtrtb data needs to be refreshed. The ljtrtb cookie is to be removed so that the store will be recreated.4 days
tpro_instReader ProfileUsed to facilitate unique reader visits and page views.1 year
tracking_outoutTracking Opt OutIndicates that we are not to set any additional cookies on this browser.25 years

 

Meridian Platform Cookies

CookieNamePurpose
last_seenMeridian Last SeenThis cookie improves your experience on the platform by customizing the features presented to you based on the last time you logged in.
SurveyedMeridian SurveyedThis cookie improves your experience on the platform by preventing the platform from asking you to take actions which you have already taken, such as completing a survey.
hsfirstvisitHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of the source of a user’s first visit.
hubspotukHubspot User AnalyticsThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of a visitor to Sovrn sites. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
optimizelyBucketsOptimizely BucketsThis cookie is used by Optimizely, a site optimization tool, to keep track of which page experience was presented to each user.
optimizelyEndUserIdOptimizely UserThis cookie is used by Optimizely, a site optimization tool, to keep track of each user. It allows the service to provide reporting on a the basis of numbers of users.
optimizelyPendingLogEventsOptimizely LogThis cookie is used by Optimizely, a site optimization tool, to keep track of user events to allow the service to make recommendations on which pages have which events.
optimizelySegmentsOptimizely SegmentsThis cookie is used by Optimizely, a site optimization tool, to keep track of a user’s audience and dimension information including the browser, campaign, mobile, and source type.
_gaGoogle Analytics UserThis cookie is used by Google Analytics, a marketing tool and service provider, to identify a user for purposes of reporting and analytics on visits to Sovrn sites.
_gatGoogle Analytics User SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to control the frequency of requests to the Google Analytics service.
_utmaGoogle Analytics User VisitsThis cookie is used by Google Analytics, a marketing tool and service provider, to calculate new and returning visitor statistics.
_utmbGoogle Analytics SessionThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of unique sessions on the site.
_utmcGoogle Analytics Return SessionsThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of unique sessions on the site.
_utmtGoogle Analytics Session SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to set the frequency of request to the service.
_utmzGoogle Analytics SourceThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of the source of traffic to the site.