Cookies are widely used in digital advertising to gather information about our website and its performance. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

Most web browsers will allow you to turn off cookies. To do this, look at the “help” menu on your browser. However, switching off cookies may restrict your use of the website and/or affect the way in which it performs. We should add that opting out of advertising cookies will not mean you won’t see ads, just that they won’t be tailored to you.

The cookies installed on Sovrn.com are as follows:

 

Lijit Advertising Platform Cookies

CookieNamePurpose
ljt_readerLijit ReaderThis cookie enables us to recognize your browser or device when you return to our site or one of our partner’s sites.
ljtrtbRTB PartnerThis cookie enables us to help our advertising partners make decisions about displaying an advertisement to you. We store the ID that each partner uses to identify you and pass that information to the partner when a website requests an advertisement from us.
_ljtrtb_[Partner ID]Temporary RTB PartnerThese cookies are used temporarily when multiple partners pass us their id simultaneously. To avoid technical conflicts that arise from accessing the ljtrtb cookie for multiple partners at the same time, we store each partner’s id in a separate cookie and then consolidate these ids into the ljtrtb cookie when it’s available.
ljtrtb_refreshRTB Partner RefreshIndicates that the ljtrtb data needs to be refreshed. The ljtrtb cookie is to be removed so that the store will be recreated.
3pidsDeal Partner IDsThis cookie enables us to keep track of the partners who have synced their id to our Lijit id. It allows us to store the ids that these partners use to identify you and pass it to data partners as part of our advertising services.
ctagContainer Partner IDsThis cookie enables us to keep track of the partners with whom we have synced our Lijit id to their id. It allows us to store the ids that these partners use to identify you and pass it to data partners as part of our advertising services.
lijit_retargetRetargetingWe use this cookie to indicate if a user can be considered for various re-targeting ad campaigns running on the platform.
tracking_outoutTracking Opt OutIndicates that we are not to set any additional cookies on this browser.
tproReader ProfileThis cookie is used to keep track of reader demographic data, including age, race, gender, income, education, and parental status. This information is used to target particular partner campaigns to readers matching particular criteria.
tpro_instThis cookie is dropped by the beacon call and used to facilitate unique reader visits and page views.
ljtgeoGeographicsThis cookie contains geographic location data about the reader. This information is used to target particular partner campaigns to readers in particular locations.
OABLOCKBlock BannerThe last time at which the banner was seen by this reader. This is used for ad capping.
OACAPCap BannerMaximum number of possible views in total for a banner. Used to cap the total number of user views
OASCAPSession Cap BannerMaximum number of possible session views for a banner. Used to cap the total number of user views during a session
OACBLOCKBlock CampaignThe last time at which the campaign was seen. This is used for ad capping.
OACCAPCap CampaignMaximum number of possible views in total for a campaign. Used to cap the total number of user views
OASCCAPSession Cap CampaignMaximum number of possible session views for a campaign. Used to cap the total number of user views during a session
OAZBLOCKBlock ZoneThe last time at which the zone was seen. This is used for ad capping.
OAZCAPCap ZoneMaximum number of possible views in total for a zone. Used to cap the total number of user views
OASZCAPSession Cap ZoneMaximum number of possible session views for a zone. Used to cap the total number of user views during a session

 

Meridian Platform Cookies

CookieNamePurpose
last_seenMeridian Last SeenThis cookie improves your experience on the platform by customizing the features presented to you based on the last time you logged in.
SurveyedMeridian SurveyedThis cookie improves your experience on the platform by preventing the platform from asking you to take actions which you have already taken, such as completing a survey.
hsfirstvisitHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of the source of a user’s first visit.
hubspotukHubspot User AnalyticsThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of a visitor to Sovrn sites. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
optimizelyBucketsOptimizely BucketsThis cookie is used by Optimizely, a site optimization tool, to keep track of which page experience was presented to each user.
optimizelyEndUserIdOptimizely UserThis cookie is used by Optimizely, a site optimization tool, to keep track of each user. It allows the service to provide reporting on a the basis of numbers of users.
optimizelyPendingLogEventsOptimizely LogThis cookie is used by Optimizely, a site optimization tool, to keep track of user events to allow the service to make recommendations on which pages have which events.
optimizelySegmentsOptimizely SegmentsThis cookie is used by Optimizely, a site optimization tool, to keep track of a user’s audience and dimension information including the browser, campaign, mobile, and source type.
_gaGoogle Analytics UserThis cookie is used by Google Analytics, a marketing tool and service provider, to identify a user for purposes of reporting and analytics on visits to Sovrn sites.
_gatGoogle Analytics User SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to control the frequency of requests to the Google Analytics service.
_utmaGoogle Analytics User VisitsThis cookie is used by Google Analytics, a marketing tool and service provider, to calculate new and returning visitor statistics.
_utmbGoogle Analytics SessionThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of unique sessions on the site.
_utmcGoogle Analytics Return SessionsThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of unique sessions on the site.
_utmtGoogle Analytics Session SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to set the frequency of request to the service.
_utmzGoogle Analytics SourceThis cookie is used by Google Analytics, a marketing tool and service provider, to keep track of the source of traffic to the site.

 

Sovrn.com Cookies

CookieNamePurpose
hsfirstvisitHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of the source of a user’s first visit.
hubspotukHubspot Analytics UserThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of a visitor to Sovrn sites. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
_hsscHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of the number of times a user has visited a Sovrn site. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp.
_hssrcHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of sessions when the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.
_hstcHubspot Analytics First VisitThis cookie is used by HubSpot, a marketing tool and service provider, to keep track of a visitors sessions on Sovrn sites, including first and last visits, number of visits, and what domains the user visited.
_gaGoogle Analytics UserThis cookie is used by Google Analytics, a marketing tool and service provider, to identify a user for purposes of reporting and analytics on visits to Sovrn sites.
_gatGoogle Analytics User SettingsThis cookie is used by Google Analytics, a marketing tool and service provider, to control the frequency of requests to the Google Analytics service.