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We’ve updated our policy.

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Sovrn Legal Policies

Sovrn Holdings, Inc. Services Privacy Policy

Posted Date: December 18th, 2019
Effective Date: January 1st, 2020

Sovrn Holdings, Inc. (“Sovrn” or “we”) provides this privacy policy (“Privacy Policy“) to describe our and our subsidiaries’ information practices for our Publishers and Consumers (together, “you”) who use the Sovrn Services. Capitalized terms are defined in this Privacy Policy. For information on our information practices for our websites offered to our Publishers, please see the Sovrn Website Privacy Policy and the Sovrn Commerce Website Privacy Policy.

By using the Sovrn Services or submitting Personal Information through our Sovrn Services, you acknowledge and agree to the terms of this Privacy Policy and to the processing of your Personal Information in accordance with this Privacy Policy.

What This Privacy Policy Covers

Through the Sovrn Services including the Sovrn publisher platform and other Sovrn publisher tools and widgets, the Sovrn ad exchange, Sovrn header bidding, Sovrn video products, Sovrn analytics and data services, the Sovrn Commerce affiliate linking services, and other Sovrn products and services (together the “Sovrn Services“), we collect information about Publishers and Consumers. “Publishers” are websites or publications that use Sovrn Services, or natural persons who interact with Sovrn on behalf of such websites or publications. “Consumers” are individuals who visit our Publishers’ websites.

This Privacy Policy describes Sovrn’s use of Personal Information and Other Information that we collect when you use the Sovrn Services. “Personal Information” means any information that can be used to directly or indirectly identify a natural person, such as contact information (i.e., name, address, e-mail address, and/or phone number), any other data that is associated with the contact information, and/or information that uniquely and persistently identifies a browser or device such as an IP address, mobile advertising identifier, cookie identifier, or email address that has been hashed to generate an alphanumeric identifier, or combination of information about a browser or device (such as IP address and browser type/settings). “Other Information” means information that is not associated with or linked to your Personal Information including aggregate or de-identified information.

We collect and use Personal Information and Other Information as described in this Privacy Policy from both Publishers and Consumers. The practices described in this policy apply to both Publisher and Consumer information unless otherwise stated.

The Sovrn Services contain links to websites or content, including advertisements, operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of a third-party website before disclosing any information to the website.

Information You Provide to Us

The Personal Information we gather helps us provide the Sovrn Services and learn more about how you use Sovrn Services. You may choose to provide us with Personal Information by interacting with us. For example, if you sign up for a mailing list or otherwise request information, we collect your email address. When you contact us by sending us an email or providing other feedback, we will collect any information that is contained in your email or feedback.

Information from Publishers: We collect additional Personal Information from Publishers. The Publisher registration process through Sovrn requires a valid email address and a username and password. For some of our Services, Publishers may register using an existing Google account. For Publishers who register through Google, we will receive your email address and profile information. We may also request information from you to support use of the Sovrn Services, such as the first and last name, bio, year of birth, telephone number, websites, software, mobile applications, log in IP addresses, physical address, zip code, and country of residence for the Publisher contact. We may collect information about the categories of content our Publishers typically make available to others on pages integrated with Sovrn Services and link this information to Personal Information provided for that account. For example, we categorize the types of content that Publishers make available. We collect payment information from Publishers who purchase Sovrn Services, including by participating in our advertising services. A Publisher may also choose to provide us with log-in credentials for accounts with third-party services such as online advertising providers, in order for Sovrn to provide services, such as reporting, based on information from those third-party services.

You can choose not to provide us with certain Personal Information, but this may limit the features of the Sovrn Services you are able to use.

Information Collected Via Technology

As you use the Sovrn Services as a Publisher or browse websites within the Sovrn Publisher network as a Consumer, certain information may also be collected passively (as described in this section), including your web viewing and search activities across unrelated websites, mobile application usage, browser agent, browser type, operating system, IP address (which may be used to generate your approximate geographic location), device type, mobile device identifiers, email address that has been hashed to generate an alphanumeric identifier, use of ad blocking tools, information about the possible relationships among different browsers and devices, and information about the precise location of your device (if you have allowed a website to collect your location through your browser or have enabled location services on a mobile device). This information may be linked to Personal Information that identifies your browser or device, including through cookies.

Sovrn Commerce enables Publishers to add links on locations including, but not limited to, webpages, sites, software, social media, and mobile applications to merchant destinations. When a Consumer clicks through Sovrn Commerce affiliated links to a merchant destination and then makes a purchase or submits a lead, the Publisher that generated the traffic is paid a referral fee or commission.

The term ‘cookies’ is used as an umbrella term for various technologies used to identify browsers, such as HTML cookies, Flash cookies, scripts, web beacons and pixel tags. With each of these technologies, a small (text) file is placed by a web server on the device visiting the website or service, which can be read out during further use. For convenience, these techniques are collectively referred to in this Privacy Policy as “cookies”.

Sovrn may store cookies on your device:
  • For Publishers, to allow you to use our Sovrn Services, and access secure areas of the Sovrn Services. Without these cookies, it is not possible to load or offer key functionalities on our website, such as logging in to your account, displaying dynamic elements or uploading information.
  • For both Publishers and Consumers, for statistical purposes and to analyze and improve the use and performance of our Sovrn Services and to do the same for our Publishers’ websites.
  • For Consumers, to support the Sovrn Services that are described in this policy, such as for our analytics and data services and to provide Consumers with interest-based advertising, including through Google’s Exchange Bidding service, and the ability to opt out of such advertising as further described in this Privacy Policy.

Our Sovrn Services may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). For more information about how cookies are used or what information we collect, please click here.

Information from Other Sources

We may receive Other Information as well as Personal Information about you from other sources, and combine it with the information that we collect through the Sovrn Services. In addition to the types of information described above, this Personal Information may include, for example, mobile advertising identifiers, information about your activities across unrelated websites or mobile applications, demographic information, email address that has been hashed to generate an alphanumeric identifier, information about the possible relationships between different browsers and devices, information about you from offline sources, and/or precise information about the past or present location of a mobile device. These sources may include information conveyed to us by telephone or fax, information that we receive from third-party data providers, or information provided to us by third parties in a Publisher network.

For Consumers: Interest-Based Advertising and Opting Out

For our legitimate business interests, and with your consent where this is required, we may process and disclose your Personal Information for interest-based advertising as described in this section.

Opting Out of Sovrn’s Activities: Sovrn collects, uses, and discloses web viewing data, app usage data, and precise location data across non-affiliated sites and apps over time for the purpose of delivering interest-based advertising to this device or different devices. You can choose to opt out of Sovrn’s interest-based advertising activities on your device. If you choose to opt out, we will not collect, use, or transfer such data from or on the device that you opted out, for the purpose of interest-based advertising.

If you wish to opt out of Sovrn’s collection, use, or transfer of such data from your browser for interest-based advertising purposes, you can visit https://www.aboutads.info/ to learn more about interest-based advertising and to exercise your opt-out choice with respect to Sovrn and other companies participating in the Digital Advertising Alliance (DAA) self-regulatory program.

If you wish to opt-out of Sovrn’s collection, use, or transfer of such data from your mobile device for interest-based advertising purposes, you can download the DAA’s AppChoices app from your device’s application store. If you opt out through AppChoices, we will not collect, use or transfer such data from or on that device for interest-based advertising.

When you use the opt-out tools above, your choice will be effective only on the browser or device where you exercised the choice. If you use a different device or browser, you will need to renew your opt-out choice. Our opt-out tool for browsers is cookie-based. It will be installed only if your browser is set to accept third-party cookies, and if you delete this cookie then you will need to renew your opt-out choice. Even if you opt out on your browser or your mobile device, we may continue to collect, use and transfer such data for other purposes such as contextual advertising based on a current visit to a website, fraud prevention, improving site performance and other purposes referred to in this Privacy Policy.

Opting out will not stop advertising from appearing in your browser. Even if you opt out, you still may receive advertising from the Sovrn Services when you visit websites of a Publisher who uses our Services, but that advertising will not be targeted to you. If you opt out of Sovrn’s practices, you may also continue to receive interest-based advertising through other companies.

Opting Out of Sovrn Commerce: If you want Sovrn Commerce to stop collecting or storing personal data about the websites you visit, the links you click, or the merchants you make purchases from, you can choose to opt-out out of Sovrn Commerce cookies using our opt-out page. Opting out of Sovrn Commerce cookies means that Sovrn Commerce will stop placing cookies on your device when you browse Sovrn Commerce enabled websites and/or links. To honor your opt-out choice, we need to place a cookie on your device so that we know not to track your activity. Clearing your browser’s cache or cookies will remove this cookie, and you will be required to opt-out of tracking again. Similarly, if you access sites that use Sovrn Commerce from a different browser or device than the browser or device you opted out of tracking on, you will be required to opt-out again.

Use of Personal Information

We process Personal Information to enable our business, including but not limited to the following:

  • For Consumers:
    • We will use your Personal Information to provide interest-based advertising and to support third parties’ interest-based advertising activities as described above.
    • We will use your Personal Information to provide a variety of services to Publishers and other business partners including analytics and data services, and to enable Publishers to offer you choices related to your use of ad blocking technology and your ad experience on their websites.
    • For Sovrn Commerce and similar services, we will use your Personal Information to optimize links, determine the best merchant destination for clicks, and set the appropriate language and region for click destinations.
  • For Publishers:
    • We will use your Personal Information to provide products and services you have requested, and respond to any comments or complaints you may send us.
    • Sovrn will use a Publisher’s payment account information to make payments to you as part of our Services, if applicable.
    • If a Publisher chooses to provide us with log-in credentials for accounts with third-party services such as online advertising providers, Sovrn will use the credentials to access and provide you with services you request, such as reporting on your use of those third-party services. Sovrn may also use aggregate data obtained in this way for our internal purposes to improve the Sovrn Services.
    • We may monitor any Publisher account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law.
    • We may also use the Personal Information you provided to provide you with electronic newsletters, transactional, or promotional e-mails.
  • For Everyone:
    • We monitor the use of the Sovrn Services, and use your Personal Information to help us monitor, improve and protect our products, content, services and websites.
    • We may use your information to invite you to take part in market research.
    • We may use your Personal Information to comply with applicable laws and protect Sovrn legitimate business interests and legal rights, including, but not limited to, use in connection with legal claims, compliance, regulatory, investigative purposes (including disclosure of such information in connection with law enforcement requests, legal process or litigation).
Use of Other Information

We may collect Other Information through the Sovrn Services or we may create Other Information records from Personal Information by excluding information (such as your name or email address) that makes the information identifiable to you or your device. We may use Other Information for a variety of purposes to operate and improve the Sovrn Services.

As examples, we may use Other Information for purposes that include testing our IT systems, analyzing usage patterns, market research, data analysis, improving the Sovrn Services and developing new products.

We may also use Other Information on Consumers’ activities at Publisher websites, such as page views, use of ad blocking technology, and search queries, to provide aggregate information to Publishers so that they can improve their offerings.

Disclosure of Information

We may disclose or provide your Personal Information to others as described in this Privacy Policy.

  • Publishers: We may disclose Personal Information to Publishers and their service providers in order to provide the Sovrn Services, such as measuring the effectiveness of advertising, advertising attribution, and preventing advertising fraud.
  • Other Third-Party Customers: We may disclose Personal Information that identifies your device to our third-party customers, who will use and disclose the information for their own purposes. Please see above for more information on how we may disclose Personal Information for interest-based advertising, and your choices related to this practice.
  • Service Providers: We may provide your Personal Information to third-party service providers and data processors who work on behalf of or with us to provide the Sovrn Services and to help us communicate with you. Examples include other advertising services and data enrichment services. Examples of such services include sending email, analyzing data, providing marketing assistance, processing payments (including credit card payments), and providing customer service.
  • Affiliates: Sovrn may share some or all of your Personal Information with our Affiliates (i.e., companies which are under common control, such as subsidiaries or joint ventures), in which case we will require our Affiliates to honor this Privacy Policy in all material respects.
  • Business Transitions: In the event Sovrn goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets including in bankruptcy, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of Sovrn or its assets may continue to process your Personal Information as set forth in this Privacy Policy.
  • Law Enforcement: We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of Sovrn, you, or third parties.
  • Other Information: We may use and disclose Other Information for any purpose in our discretion, to the extent permitted under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use or disclose it for all the purposes for which we use and disclose Personal Information.
Data Retention

For Publishers: We will keep Publishers’ Personal Information for the length of any contractual relationship you have with us, and, to the extent permitted, after the end of that relationship for as long as necessary to perform the purposes set out in this Privacy Policy. This includes maintaining Publishers’ Personal Information after our relationship ends to protect ourselves from legal claims, to comply with law, or to administer our business.

For Consumers: For Personal Information collected through our Sovrn Commerce services, our policy is to retain Consumers’ Personal Information for a maximum of eighteen months. Consumer Personal Information collected through all other Sovrn Services is to be retained for a maximum of one year. However, laws, legal claims or other particular circumstances may require us to keep certain Personal Information longer.

We may retain Other Information for our business purposes, in our discretion or as permitted by law.

Publisher Choices

Unsubscribe instructions will accompany each promotional email we send you. You can also contact us in order to change your preferences with respect to promotional emails (or other contacts if you are registered as a Publisher) by emailing us at marketing@sovrn.com. We will send you messages related to our relationship or transactions with you. You may not opt-out of these communications, but if you do not wish to receive these announcements, you have the option to deactivate your account as discussed below.

For Consumers, please see above for information on opting out of Sovrn’s collection, use and transfer of data for interest-based advertising purposes.

For Publishers: Access and Changes to Your Personal Information

Connected to the Sovrn Services, we store and may display some of the information entered upon creation of a Publisher account, such as username (or display name) and bio, as well as network of connections. In order to access and remove or modify this bio and display name, and/or other contact information that is not displayed, you may login to your Sovrn account, select the “Account” option, and edit the contact details. To prevent any other information from the account being displayed by the Sovrn Services, you may contact us at publishersupport@sovrn.com to deactivate your account. When we deactivate Personal Information, it will be deactivated from our active databases but may remain in our archives.

Additional Rights for Residents of the European Economic Area (EEA)

You may be entitled to ask us for a copy of your Personal Information, to correct it, to erase or restrict its processing, or to ask us to transfer some of this information to other organizations. As further detailed in other sections of this Privacy Policy, you may also have rights to object to some processing, such as profiling we perform for the purposes of direct marketing and interest-based advertisement, and, where we have asked for your consent to process your data, to withdraw this consent. In some cases, you can exercise these rights through automated means. Where this is not possible you can contact us through our web form or through the contact details provided under the “Contact Us” section later in this Privacy Policy. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your data. In some instances, this may mean that we are able to retain data even if you withdraw your consent.

Where we require Personal Information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship, or to meet obligations placed on us. In all other cases, provision of requested Personal Information is optional.

For Publishers: Nevada Privacy Rights

Under Nevada law, Publishers who are Nevada residents may submit a request directing us not to make certain sales of personal information we maintain about them that is covered by Nevada law, if we make such sales in the future.

To exercise this right, please contact us by email at privacy@Sovrn.com.

For Consumers: California Privacy Rights

This section contains disclosures for Consumers required by the California Consumer Privacy Act (“CCPA”). This section applies only to “personal information” that is subject to the CCPA. (Publisher personal information is not “sold” under the CCPA and is otherwise exempt from the CCPA at this time.)

Consumers with disabilities may access this notice by using a standard screen reader.

Personal Information We Collect, Disclose for a Business Purpose, and Sell.

We collect the categories of personal information about California Consumers identified in the chart below. As further set forth in the chart below, in the past 12 months, we have disclosed and sold California Consumers’ personal information to third parties for business or commercial purposes.

Categories of Personal Information Collected in the last 12 months: Categories of sources from which information is collected: Business or commercial purposes for collection, use, and sharing: Disclosed for business purposes to the following categories of third parties: Sold to the following categories of third parties:
Personal and online identifiers (such as first and last name, email address, or unique online identifiers) Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Characteristics of protected classifications under California or federal law (such as sex, race, or gender) Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
For Commerce services, commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered) Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Geolocation information Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Professional or employment-related information Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Education information Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Inferences drawn from the above information about your predicted characteristics and preferences Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Other information about you that is linked to the personal information above Yes All categories listed below. All purposes listed below. All categories listed below. All categories listed below.
Categories of Sources.

We collect this personal information from the following categories of sources:

  • Consumers;
  • Publishers;
  • Service providers;
  • Affiliates not under the Sovrn brand; or
  • Consumer data resellers.
Why We Collect, Use, and Share California Information.

We use and disclose the personal information we collect for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:

  • Our commercial purposes, including providing interest-based advertising for and to Consumers; providing our Services to our Publishers as described in this Policy; and marketing our Services.
  • Our business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance;
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics;
    • Internal research for technological improvement;
    • Internal operations;
    • Activities to maintain and improve our services; and
    • Other one-time uses.
Recipients of California Personal Information.

We sell the categories of personal information designated above to the categories of third parties listed below:

  • Our Publishers and third-party customers, which include the following categories of third parties:
    • Demand Side Platforms;
    • Advertising/marketing companies;
    • Advertising networks;
    • Internet service providers;
    • Apparel & accessory companies;
    • Marketing data companies;
    • Data analytics providers;
    • Operating systems and platforms;
    • Social networks;
    • Consumer data resellers;
    • Publishing product companies;
    • Technology/computer software companies;
    • Consumer packaged goods companies;
    • Affiliates not under the Sovrn brand.

We disclose the categories of personal information designated above to the categories of third parties listed below for business purposes:

  • Our Publishers;
  • Service providers;
  • Affiliates not under the Sovrn brand;
  • Advertising networks and other partners who buy ad space from Publishers;
  • Internet service providers;
  • Data analytics providers;
  • Operating systems and platforms; and
  • Consumer data resellers.
Your Rights Regarding Personal Information.

California Consumers have certain rights with respect to the personal information collected by businesses. If you are a California Consumer, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
  • The right to request that we delete the personal information we have collected from you or maintain about you.
  • The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

For opt-out requests, you can also visit: https://youradchoices.com/ and https://www.viglink.com/opt-out/

Verification Process and Required Information.

Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your email address, device identifier, and cookie identifier (which we collect automatically on our webform).

Authorized Agent.

You may designate an authorized agent to make a CCPA request on your behalf by verifying your identity and giving the agent written permission to make a request for you.

Minors’ Right to Opt In.

We do not sell the personal information of minors under 16 years of age.

Cross-border Transfer of Personal Information

Your Personal Information may be processed by us in the country where it was collected as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

Where Personal Information is transferred outside of the EEA to a data importer in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by an appropriate safeguard such as approved standard contractual clauses (by the EU Commission, the European Data Protection Supervisor or a competent authority). More information on the relevant mechanism can be provided to you by contacting us through the details at the bottom of this Privacy Policy.

Security and Confidentiality
Sovrn has put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect.
Changes in this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, in which case we will post the changes to this Privacy Policy page. When we change this Privacy Policy, we will update the effective date at the top of this Privacy Policy.

Contact Us

If you have any questions, concerns, or suggestions regarding our Privacy Policy or how we process your data, please contact us at privacy@Sovrn.com. You can also contact our data protection officer at dpo@sovrn.com.

Sovrn U.S. Headquarters
5541 Central Avenue, Suite 100
Boulder, CO 80301
United States

Sovrn U.K. Headquarters
4th Floor Newland House
40 Berners Street
Fitzrovia, London
W1T 3NA
United Kingdom

If you have unresolved concerns, you also have the right to complain to your local data protection authority.

Sovrn Holdings, Inc. Website Privacy Policy

Posted Date: December 18th, 2020
Effective Date: January 1st, 2020

Sovrn Holdings, Inc. (“Sovrn” or “we”) provides this privacy policy (“Privacy Policy”) to describe our and our subsidiaries’ information practices related to the information we collect when individuals (“you”) visit our business website, https://www.sovrn.com/ (“Site”). Our Site is intended to be used by business customers—our information practices for business customers are distinct from our information practices for the services we provide. To learn about our information practices for our services, please see the Sovrn Services Privacy Policy.

By visiting or submitting Personal Information through the Site, you acknowledge and agree to the terms of this Privacy Policy and to the processing of your Personal Information in accordance with this Privacy Policy.

What This Privacy Policy Covers

Personal Information” means any information that can be used to directly or indirectly identify a natural person, such as contact information (i.e., name, address, e-mail address, and/or phone number), any other data that is associated with the contact information, and/or information that identifies a browser or device such as an IP address, mobile advertising identifier, cookie identifier, email address that has been hashed to generate an alphanumeric identifier, or combination of information about a browser or device (such as IP address and browser type/settings). “Other Information” means information that is not associated with or linked to your Personal Information including aggregate or de-identified information.

The Site contains links to websites or content operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of any third-party website before disclosing any information to the website.

Information You Provide to Us

The Personal Information we gather from you helps us provide the Site and learn more about how the Site is used. We collect Personal Information that you submit to us voluntarily, such as your name and contact information.

For example, if you fill out a form on the Site or sign up for a newsletter, we collect your email address. When you contact us by sending us an email or providing other feedback, we will collect any information that is contained in your email or feedback.

You can choose not to provide us with certain Personal Information, but this may limit the features of the Site you are able to use.

Information Collected Via Technology

As you use the Site, certain information may also be collected passively (as described in this section), including your web viewing and search activities, browser type, operating system, cookie identifiers, and IP address. This information may be linked to Personal Information that identifies your browser or device, including through cookies.

The term ‘cookies’ is used as an umbrella term for various technologies used to identify browsers, such as HTML cookies, Flash cookies, scripts, web beacons and pixel tags. With each of these technologies, a small (text) file is placed by a web server on the device visiting the website or service, which can be read out during further use. For convenience, these techniques are collectively referred to in this Privacy Policy as “cookies”.

For example, Sovrn (or our third-party partners) may store cookies on your device:

  • To allow you to navigate our website. These cookies allow us to load or offer key functionalities on our website, such as displaying dynamic elements or uploading information.
  • To provide you with social media and multimedia functionalities. Videos and other media often rely on cookies to function correctly. In addition, social media platforms such as Facebook and Twitter can use cookies to see if you are logged in and enable you to “like” content or send it to your friends. When you use these features, such third-party companies can collect information from you. Depending on your settings, these external parties may also use such information for advertising purposes. If you would like to know more about this, please refer to the respective privacy policies of these third parties.
  • For statistical purposes and to analyze and improve the use and performance of the Site.
  • To provide interest-based advertising and the ability to opt out of such advertising as further described in this Privacy Policy.

Our Site may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). For more information about how cookies are used or what information is collected, please click here.

Information from Other Sources

We may receive Other Information as well as Personal Information about you from other sources and combine it with the information collected through the Site.

Analytics and Interest-Based Advertising

We work with third parties that collect data about your use of the Site and other websites or online services over time for non-advertising purposes. For example, we use Google Analytics and other third-party services to improve the performance of the Service and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use the Service, visit https://policies.google.com/technologies/partner-sites, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout/. We also enable third-party partners to collect web viewing data on the Site for “interest-based advertising,” which is the process of showing you targeted ads on one or more devices that are more likely to be relevant to you based on inferences drawn from your Web viewing data collected across non-affiliated websites and online services, over time and across browsers and devices. These third-party partners may also use their own cookies to display and track their ads. To opt out of this type of advertising from companies participating in the Digital Advertising Alliance or European Digital Advertising Alliance self-regulatory programs, you can visit AboutAds (for U.S. residents) or https://www.youronlinechoices.eu (for UK and further EU residents). Sovrn adheres to the Digital Advertising Alliance’s Self-Regulatory Principles in connection with these activities.

This Privacy Policy does not cover the privacy practices of any third-party ad partners. To learn more about the practices of these companies, please read their privacy policies.

Use of Personal Information

We process Personal Information to enable our business and pursue our legitimate interests, including but not limited to the following:

  • We will use your Personal Information to provide products and services you have requested, and respond to any comments or complaints you may send us;
  • We monitor the use of the Site, and use your Personal Information to help us monitor, improve and protect our products, content, services and websites;
  • We may use your information to invite you to take part in market research.

We may also use the Personal Information you provide to provide you with electronic newsletters or promotional e-mails.

We may use your Personal Information for compliance with applicable laws and protection of Sovrn’s legitimate business interests and legal rights, including, but not limited to, use in connection with legal claims, compliance, regulatory, investigative purposes (including disclosure of such information in connection with law enforcement requests, legal process or litigation).

Use of Other Information

We may collect Other Information through the Site or we may create Other Information records from Personal Information by excluding information (such as your name or email address) that makes the information identifiable to you or your device. We may use Other Information for a variety of purposes to operate and improve the Site.

As examples, we may use Other Information for purposes that include testing our IT systems, analyzing usage patterns, market research, data analysis, improving the Site and developing new products.

Disclosure of Information

We may disclose or provide your Personal Information to others as described in this Privacy Policy. Specifically:

  • Service Providers: We may provide your Personal Information to third-party service providers (including agents and consultants) and data processors who work on behalf of or with us to provide the Site and to help us communicate with you. Examples include email marketing providers and analytics companies. Examples of such services include sending email, analyzing data, providing marketing assistance, and providing customer service.
  • Affiliates: Sovrn may share some or all of your Personal Information with our Affiliates (i.e., companies which are under common control, such as subsidiaries or joint ventures), in which case we will require our Affiliates to honor this Privacy Policy in all material respects.
  • Business Transitions: In the event Sovrn goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets including in bankruptcy, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of Sovrn or its assets may continue to process your Personal Information as set forth in this Privacy Policy.
  • Law Enforcement: We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of Sovrn, you, or third parties.
  • Other Information: We may use and disclose Other Information for any purpose in our discretion, to the extent permitted under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use or disclose it for all the purposes for which we use and disclose Personal Information.
Data Retention

We retain contact information provided through the Site or other sources for up to five years after your last interaction with us. If you use Sovrn’s services, however, we will retain your contact information as described in the Sovrn Services Privacy Policy.

Our policy is to retain your other Personal Information for a maximum of one year. Laws, legal claims or other particular circumstances may require us to keep certain Personal Information longer.

We may retain Other Information for our business purposes, in our discretion or as permitted by law.

Your Choices

Unsubscribe instructions will accompany each promotional email we send you. You can also contact us in order to change your preferences with respect to promotional emails by emailing us at marketingt@sovrn.com. Even if you opt out, we will continue to send you messages related to our relationship or transactions.

Please see above for information on opting out of the collection of data on the Site for interest-based advertising purposes.

Additional Rights for California Residents

Our business customers who are California residents have certain rights under the California Consumer Privacy Act (“CCPA”) with respect to the personal information that we collect about you:

  • The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales. [Note: If business data is not sold, replace the preceding sentence with “We do not and will not sell your personal information in any manner that requires an opt-out opportunity under the CCPA.” and omit the instructions below.]
  • The right not to receive discriminatory treatment for the exercise of your opt-out right conferred by the CCPA.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

For opt-out requests, you can also visit: https://youradchoices.com/ and https://www.viglink.com/opt-out/

Additional Rights for Residents of the European Economic Area (EEA)

You may be entitled to ask us for a copy of your Personal Information, to correct it, to erase it or restrict its processing, or to ask us to transfer some of this information to other organizations. As further detailed in other sections of this Privacy Policy, you also have rights to object to some processing, such as profiling we perform for the purposes of direct marketing and, where we have asked for your consent to process your data, to withdraw this consent. In some cases, you can exercise these rights through automated means. Where this is not possible you can contact us through our web form or through the contact details provided under the “Contact Us” section later in this Privacy Policy. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your data. In some instances, this may mean that we are able to retain data even if you withdraw your consent.

Where we require Personal Information to comply with legal or contractual obligations, then your provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship, or to meet obligations placed on us. In all other cases, provision of requested Personal Information is optional.

Access and Updates to Information

To review or keep your contact information accurate, current, and complete, please contact us at publishersupport@sovrn.com. We will exercise commercially reasonable efforts to update or correct contact information in our possession that you have previously submitted to us.

Cross-border Transfer of Personal Information

Your Personal Information may be processed by us in the country where it was collected as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.

Where Personal Information is transferred outside of the EEA to a data importer in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by an appropriate safeguard such as approved standard contractual clauses (by the EU Commission, the European Data Protection Supervisor or a competent authority). More information on the relevant mechanism can be provided to you by contacting us through the details at the bottom of this Privacy Policy.

Links to Third-Party Websites

The Site contains links to third-party websites and online services that are not covered by this Privacy Policy. Sovrn does not control the practices of these third-party websites and online services, and we encourage you to consult these third parties’ privacy policies to learn about their information practices.

Security and Confidentiality

Sovrn has put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect.

Changes in this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, in which case we will post the changes to this Privacy Policy page. When we change this Privacy Policy, we will update the effective date at the top of this Privacy Policy.

Contact Us

If you have any questions, concerns, or suggestions regarding our Privacy Policy or how we process your data, please contact us at privacy@Sovrn.com. You can also contact our data protection officer at dpo@sovrn.com.

Sovrn U.S. Headquarters
5541 Central Avenue, Suite 100
Boulder, CO 80301
United States

Sovrn U.K. Headquarters
4th Floor Newland House
40 Berners Street
Fitzrovia, London
W1T 3NA
United Kingdom

If you have unresolved concerns, you also have the right to complain to your local data protection authority.

Master Services Agreement

This Master Services Agreement (“Agreement”) is entered into between you and Sovrn, Inc., with its principal place of business located at 5541 Central Avenue, Suite 100, Boulder, CO 80301 (on behalf of its affiliates and subsidiaries, “Sovrn,”), and sets forth the legally binding terms between you and Sovrn that govern the delivery of services (individually, a “Service,” and collectively, the “Services”) between you and Sovrn.

  1. Acceptance. By indicating your acceptance to this Agreement, you agree to be bound by its terms and any applicable service terms and conditions attached, later agreed to by you online, or later incorporated into this Agreement in a writing signed by you and Sovrn (collectively, the “Terms & Conditions”).
  2. Payment Terms.
    1. Payments to You. Where applicable, Sovrn retains its right to adjust payments to you due to non-payment from or adjusted by advertisers, merchants, or where Sovrn later determines that a prior payment to you resulted in an overpayment. Sovrn may reduce the amount of any payment payable to you by the amount of any other obligation that is or becomes due and payable by you to Sovrn, and you shall be deemed to have consented to such reduction.
    2. Payments to Sovrn. Any payments to Sovrn are due within thirty (30) days following the invoice date. Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). You agree to reimburse Sovrn for reasonable expenses and attorneys’ fees incurred by Sovrn in connection with Sovrn’s collection of any late payment. Any deviations from the payment terms in this Agreement will be specified in the applicable Terms & Conditions.
    3. Taxes. All amounts are exclusive of taxes and payable in U.S. dollars only unless otherwise agreed by the parties. You agree to pay all sales, use and excise taxes, and any other similar taxes, duties and charges of any kind imposed on you by any federal, state or local governmental entity in connection with the delivery or your receipt of the Services.
  3. The Sovrn Platform. If applicable, to enable your use of or the delivery of Services, you may need to create an account on the Sovrn Platform, and such use is subject to your creation, and Sovrn’s approval of, your account (“Account”). You should be aware that your Account is a dashboard belonging to Sovrn. You therefore have no proprietary interest in your Account, and accordingly, Sovrn reserves the right to view, monitor, and/or record activity in your Account without notice or permission from you. Any information obtained by monitoring, reviewing, or recording is subject to review by law enforcement organizations in connection with investigation or prosecution of possible criminal activity. Sovrn will also comply with all court orders involving requests for such information. In addition to the foregoing, Sovrn reserves the right to, at any time and without notice, modify, suspend, terminate, or interrupt your operation of or access to your Account for any reason.
  4. Confidentiality. “Confidential Information” of a disclosing party under this Agreement (“Discloser”) means all of the Discloser’s non-public information, including without limitation, the terms of this Agreement. Confidential Information of Discloser shall not be used by the other party hereto (“Recipient”) for any purpose other than performing Recipient’s obligations or exercising Recipient’s rights as contemplated in this Agreement or the applicable Terms and Conditions, and subject to the terms of this Agreement or any applicable Terms & Conditions, Recipient will not otherwise at any time disclose the Confidential Information of Discloser to any third party without Discloser’s prior written consent. Recipient agrees that it shall treat all Confidential Information of Discloser with the same degree of care as it accords to its own Confidential Information, but in no event with less than reasonable care. Notwithstanding the foregoing, Recipient may disclose Confidential Information (i) to the extent required by law or (ii) to its employees, attorneys, accountants, banks and other financing sources and their advisors under an obligation of confidentiality; provider, however, Recipient uses its best efforts to provide advance written notice to Discloser of such disclosure and work in good faith with Discloser to procure or obtain any reasonable protections with respect to the Confidential Information.
  5. Representations and Warranties. Each party represents and warrants to the other party that: (i) it holds all rights necessary to perform its obligations hereunder; (ii) all information provided by it to the other party is complete, correct and current; (iii) it will operate in accordance with all applicable privacy policies and all applicable laws, rules, and regulations, including without limitation, applicable privacy and data security laws, rules, and regulations; (iv) it has obtained all licenses, authorizations, approvals, consents or permits required by applicable law to conduct its business generally; (v) it has the full right, power and authority to use all intellectual property used in performing the Services and to grant any rights and licenses set forth in this Agreement or applicable Terms & Conditions; and (vi) it will not infringe the rights of any person or entity in connection with its use, receipt, or delivery of the Services.
  6. Indemnification. Each party agrees to indemnify, defend and hold harmless the other party and its agents, affiliates and licensors from any and all losses, claims, damages, liabilities and expenses arising from third-party claims or any government or industry investigation, including the reasonable costs of investigation and reasonable attorneys’ fees (collectively, the “Claims“), arising out of or related to the indemnifying party’s breach of any representation, warranty, or covenant, or any other provision of this Agreement or the applicable Terms & Conditions, or allegations thereof.
  7. Use of Technology to Enable the Delivery of Service(s). You may be required to access, implement, or use scripts and/or technology (“Sovrn IP”) to enable Sovrn’s delivery of the Service(s) to you. You agree to use the Sovrn IP as directed by Sovrn – without modification, cover, or obscurity – and only on a property that Sovrn has approved in advance. Upon Sovrn’s written request, you must discontinue your use of the Sovrn IP. Subject to the terms of this Agreement and the applicable Terms & Conditions, Sovrn grants to you a non-exclusive, non-transferable, non-sublicensable, revocable, and royalty free right to access and use the Sovrn IP for the limited purpose of exercising your rights and performing your obligations expressly stated in this Agreement or applicable service Terms & Conditions. You may not and will not permit any third party to: (i) reverse engineer, decompile or otherwise attempt to discover the Sovrn IP; (ii) interfere with the operation of the Sovrn IP; or (iii) use the Sovrn IP in any way other than as expressly set forth in this Agreement or the applicable Terms & Conditions. Sovrn retains all right, title and interest in and to the Sovrn IP, including all processes and derivative works and improvements thereto. All rights in and to the Sovrn IP which are not expressly granted to you are reserved by Sovrn.
  8. Changes to the Services and Sovrn’s Privacy Policy. Sovrn is constantly changing and improving the Services. Sovrn may add or remove functionalities or features of the Services at any time, and Sovrn may suspend or stop a Service altogether. Sovrn may modify its Privacy Policy at any time and will post any modifications on the homepage of Sovrn’s website at https://www.sovrn.com. Changes will not apply retroactively and generally will become effective 14 days after they are posted. However, changes addressing new functions for a Service or made for legal reasons will be effective immediately. If you don’t agree to any terms in Sovrn’s Privacy Policy, you must not use the Services. Your continued use of the Services after the Effective Date of this Agreement or the effective date of any change constitutes your agreement to follow and be bound by Sovrn’s privacy policy.
  9. Term and Termination. This Agreement is effective as of the date of Sovrn’s signature below (“Effective Date”) and shall continue until terminated by either party upon written notice to the other party; provided, however, this Agreement shall continue to govern each then-existing Terms & Conditions until such agreement is terminated pursuant to its respective terms. If a party materially breaches any of its obligations under this Agreement or applicable Service Terms & Conditions, the other party may, in addition to its other rights at law or in equity, terminate the applicable Terms & Conditions and this Agreement: (i) immediately upon written notice to the other party of the breach, if the breach is not capable of cure, or (ii) on thirty (30) days’ written notice to the other party of the breach, if the other party fails to cure the breach within such thirty (30) day period. The foregoing notwithstanding, Sovrn may terminate your right to access and use the Services at any time, in whole or in part, as may be necessary in order for Sovrn to comply with a legal requirement. Upon termination of this Agreement or applicable Terms & Conditions, except to the extent expressly set forth in this Agreement or the applicable Service Terms & Conditions: (i) you shall remain liable for all accrued and unpaid amounts due to Sovrn; (ii) your rights to use any intellectual property or data provided to you by Sovrn are terminated, including Sovrn IP; and (iii) you shall immediately destroy and purge all Sovrn Confidential Information or Sovrn IP within your possession or control. Any right or obligation of the parties in this Agreement which, by its express terms or nature and context is intended to survive termination or expiration of this Agreement, will survive termination.
  10. Disclaimers. THE SOVRN SERVICES, INCLUDING ANY TECHNOLOGY, SOFTWARE, CODE, OR OTHER INTELLECTUAL PROPERTY PROVIDED IN CONNECTION THEREWITH, ARE PROVIDED “AS-IS” AND AS AVAILABLE. TO THE EXTENT PERMITTED BY APPLICABLE LAW, SOVRN EXPRESSLY DISCLAIMS ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE TERMS, WARRANTIES OR CONDITIONS OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, OR NON-INFRINGEMENT.
  11. Limitation on Liability. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY OR ANY THIRD PARTY FOR (i) ANY COMMERCIAL LOSS OR LOST PROFITS OR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO THIS AGREEMENT (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR (ii) ANY DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), IN EXCESS OF $1,000.
  12. Governing Law. This Agreement, and all disputes relating thereto, shall be governed exclusively by the laws of the State of Delaware, without application of its rules regarding conflicts of laws. If a dispute arises out of (or relates to) this Agreement or the breach thereof, the parties agree to submit said dispute to the courts in the State of Delaware.
  13. Publicity. Sovrn may use your logo and brand names in marketing materials indicating that you are a business partner of Sovrn.
  14. Miscellaneous. As used in this Agreement, “you” means the individual or entity using the Services (and/or any individual, entity, or successor entity, agency or network acting on your behalf), “we,” “us” or “Sovrn” means Sovrn, Inc. and “parties” means you and Sovrn. Each party will, in all matters relating to this Agreement, act as an independent contractor. Sovrn’s affiliates or subsidiaries may perform some or all of the Services. You agree to promptly provide all materials, resources, access to systems, or information reasonably requested by Sovrn to provide the Services and understand that your failure or delay in doing so may impact the delivery of Services; furthermore, you agree to hold Sovrn harmless from any impact suffered by you in connection with such delay. Except as expressly contemplated by this Agreement, neither party has, nor will represent that it has, any authority to assume or create any obligation, express or implied, on behalf of the other party, or to represent the other party in any capacity. If any provision of this Agreement is held to be unenforceable, the parties shall substitute for the affected provision an enforceable provision that best approximates the intent and economic effect of the affected provision. Sovrn will not be liable for any delay or failure to perform any of its obligations set forth in this Agreement due to causes beyond its reasonable control. You will not assign or transfer any rights or obligations under this Agreement without Sovrn’s prior written consent. Any attempted assignment or delegation in violation of this Agreement will be null, void and of no effect. This Agreement (which includes Sovrn’s privacy policy and any other rules posted on Sovrn’s website) and the terms of any applicable Terms & Conditions constitutes the entire agreement between you and Sovrn regarding the Services. Sovrn’s failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision. Except where otherwise indicated, any notice or communication under this Agreement shall be sent via email (i) if to you, to the email address submitted by you with your Account, and (ii) if to Sovrn, to publishersupport@sovrn.com.

Terms & Conditions
Publisher Advertising Services

This contract containing the “Terms & Conditions for Publisher Advertising Services” (“Terms & Conditions”) is entered into between you and Sovrn, Inc. (“Sovrn”) and sets forth the legally binding terms between you and Sovrn that govern your use of Sovrn’s Publisher Advertising Services (collectively, the “Services”). Capitalized terms shall have the meanings ascribed to them in these Terms & Conditions and the Master Services Agreement.

  1. Acceptance and Order of Precedence. By indicating your acceptance to these Terms and Conditions, you agree to be bound by these Terms & Conditions and Sovrn’s online Master Services Agreement (as amended and located at: https://www.sovrn.com/privacy-policy/), or in the alternative, these Terms & Conditions and the Master Services Agreement executed between you and Sovrn (collectively, the “Agreement”). If there’s a conflict between the terms of the Master Services Agreement and these Terms & Conditions, the Master Services Agreement shall control.
  2. Description of Services. The Services include: (a) providing publishers with tools, technology, and services to track, analyze, engage and grow their audiences; (b) operating a real-time, data driven automation platform for advertising, data management, and yield optimization – facilitating the integration of third party providers of online advertising and data on one or more of the Sites (defined below); and (c) aggregating and licensing data that Sovrn collects in connection with the operation of such platform to third parties. The Services are delivered via your websites, blogs, or other properties approved by Sovrn (collectively, the “Sites”). You agree to use the Services for your business or commercial use and not for personal, household, or family purposes.
  3. Authorization. You authorize Sovrn (a) to serve content, advertising materials, and/or related technology (the “Ads”) from advertisers on your Sites, and (b) to use, collect, manage, access, modify, disseminate, make derivative works of, and index the Data (defined below) for the purposes stated in this Agreement. Sovrn may reject or remove a specific Ad, or modify or suspend the Services, at any time using its commercially reasonable discretion. You may request to add websites, blogs, or other properties to the Services, and Sovrn hereby reserves its right to approve or deny your request. Sovrn may, at its discretion, place terms such as “Ads by Sovrn” together with a hyperlink as part of the Ad on any of your Sites.
  4. Sovrn’s Relationship with Advertisers and Third Parties. Sovrn will have sole discretion to identify, select, and manage relationships with advertisers and other third parties, establish pricing and other terms and conditions with advertisers and other third parties, and take all actions relating to the foregoing.
  5. License. You may provide Sovrn with three types of information arising from or related to this Agreement: (a) Content Data, (b) User Data, and (c) Site Data (collectively the “Data”). Content Data is all data and information, whether textual, visual or aural, published on your website for end users. User Data is all data that can be used to directly or indirectly identify a natural person, including personal information, as that term is defined by applicable law, of end users. Site Data is all other information not included in Content Data or User Data, including but not limited to, web viewing and search activities, operating system, device type, and other engagement data and information. You hereby grant to Sovrn an unrestricted, irrevocable, perpetual, fully-paid, royalty free, transferable, and sublicensable right to use, collect, manage, access, modify, disseminate, make derivative works of and index (i) the Data for the purpose of providing and improving the Services hereunder, and (ii) the User Data and Site Data for any purpose in Sovrn’s sole and absolute discretion, including to sell, commercialize, grant access to, or distribute such data to third parties. Notwithstanding the foregoing, Sovrn’s use of User Data shall be in compliance with its then in effect privacy policy. Any Data that Sovrn anonymizes and aggregates with other data (including Sovrn’s own data, third party data, and data relating to the Sites), and then disseminates, shall be referred to herein as “Sovrn Data.”
  6. Restrictions. You will not: (a) use the Services or the Sovrn Data except as expressly authorized herein; (b) use the Sovrn Data for any purpose other than internal analytics purposes; (c) except as permitted by applicable law, copy, reproduce, modify, distribute, damage, interfere with, disassemble, decompile, reverse engineer or create derivative works of the Services or the Sovrn Data; (d) breach, disable, tamper with or interfere with the proper working of the Services or the Sovrn Data or develop or use (or attempt) any workaround for any security measure related to the Services or the Sovrn Data; or (e) place any Content on any of your Sites that (i) infringes or misappropriates a third party’s intellectual property or other proprietary rights, (ii) breaches a third party’s rights or privacy or publicity, or (iii) contains or promotes Objectionable Activity (as defined below). “Objectionable Activity” means any content or activity that is: (1) pornographic, illegal, fraudulent, false, deceptive, misleading, libelous, defamatory or threatening, (2) racist, hate speech or bullying, (3) adware, malware, spyware or any other malicious code or drive-by download applications and/or, (4) “spam,” mail fraud, pyramid schemes, investment opportunities, or advice not permitted by law.
  7. Compliance. You represent and warrant that all Data is provided to or collected by Sovrn in compliance with all applicable laws, rules, regulations, mobile and social media platform rules and policies, and the United States Digital Advertising Alliance (“DAA”) Self-Regulatory Principles published at AboutAds (“DAA Self-Regulatory Principles”) including the corresponding DAA-designated self-regulatory frameworks established in other countries and/or regions. For the avoidance of doubt, applicable laws include: (i) the California Consumer Privacy Act of 2018, as amended (Cal. Civ. Code §§ 1798.100 to 1798.199), and (ii) the EU Directive on Privacy and Electronic Communications (2002/58/EC), any national laws implementing such directives, and/or, when applicable, the Regulation (EU) 2016/679 (“GDPR”), and any legislation or regulation amending, supplementing or any of the foregoing from time to time (together “EU Privacy Laws”) for any Publisher providing content to readers within the European Economic Area.
  8. Privacy Notices and Other Policies. You agree to adhere to Sovrn’s Ad Exchange Supply Policy (located at: https://www.sovrn.com/ad-exchange-supply-policy/), as updated, and provide any additional information regarding the Sites and proposed Sites that Sovrn may reasonably request. You agree to maintain and comply with a privacy policy that provides notice of data collection, use, and transfer practices related to the Services, including without limitation, use of cookies or other tracking mechanisms, and such privacy policy must comply with all applicable laws, rules, regulations, and self-regulatory standards. You must comply with the enhanced notice obligations applicable to first parties under the DAA Self-Regulatory Principles, including providing a link from your privacy policy to the DAA AppChoices tool and WebChoices at AboutAds, as applicable. You are solely responsible for your use of the Services (e.g., access to and use of Sovrn’s platform and safeguarding usernames and passwords) and the Sovrn Data. Use of the Services and the Sovrn Data is subject to all applicable legislations, guidelines and policies, including, without limitation, privacy and data protection legislations, Sovrn’s privacy policy (available at: https://www.sovrn.com/privacy-policy/), and you acknowledge and agree that you will be bound by the applicable privacy policy relevant to each user’s jurisdiction of residence (collectively, the “Policies”).
  9. Data Rights. Publisher agrees that at Sovrn’s discretion, Sovrn may use the Consent of the visitors to the site, including Consent provided under the specifications of the IAB Europe’s GDPR Transparency & Consent Framework described at AdvertisingConsent (the “Consent Framework”), as the lawful basis for collecting and processing the personal information of the visitors to the site, including the visitor’s pseudonymised cookie identifier. You agree that you will only share with or make available to Sovrn Data subject to and with all necessary permissions, consents, and licenses from the respective individuals or third party suppliers from whom such data is to be collected in order to permit Sovrn to retain, use, and share with third parties the Data it receives under this Agreement. You further agree that you: (i) will not provide to Sovrn any information in the nature of social security, credit card, financial account, credit report, or medical or health information, except as may be specifically requested to register an account with Sovrn; (ii) will not provide Sovrn with Data from any device sending any “Limit Ad Tracking” or analogous device platform signal; and (iii) if applicable, will obtain Consent for Sovrn’s collection, use, and transfer of Precise Location Data for interest-based advertising purposes. For the purpose of this section, the terms “Precise Location Data” and “Consent” shall have the meanings defined in the DAA Self-Regulatory Principles. In addition, where required, you will ensure that the Consent will meet the standards and requirements of the EU Privacy Laws.
  10. Representations and Warranties. In addition to the representations and warranties set forth in the Master Services Agreement and these Terms and Conditions, you further acknowledge that you are solely responsible for being familiar and in compliance with any laws of any jurisdictions applicable to you that may prohibit you from either (a) providing Data to Sovrn, or (b) allowing Sovrn to utilize the rights in the Data granted to it hereunder. Additionally, you represent, warrant, and covenant that the Sites are not directed to children under 16 years old and that no portion of the Data has been or will be collected in connection with any site, application, advertisement or other online service directed towards children under 16 years old. You further represent and warrant that (a) you own or are otherwise authorized to use, and are solely responsible for, the Content posted on any of your Sites, and (b) that you have, and will continue to have, all rights, titles, licenses, permissions and approvals necessary to grant all rights necessary for Sovrn to perform its obligations hereunder and that your privacy policy is consistent with the Data licenses granted to Sovrn herein.
  11. Payments; Payments for Prohibited Activity; Payment Dashboard. Subject to the terms of the Master Services Agreement, Sovrn will pay to you the amounts determined by Sovrn for each Ad impression served on any of your Sites within 30 days after the end of each month in which the Ad impressions were served, subject to Sovrn’s prior receipt of valid payment and tax information. Notwithstanding the foregoing, if the amount accrued for the applicable month is less than $50 (USD) for payments by wire or $25 (USD) for all other payments, payment will be deferred until the month in which the cumulative balance owed to you exceeds the applicable thresholds or until the Agreement is terminated. Sovrn will have no obligation to make payments for any amounts that Sovrn, in its sole discretion, deems to have been generated from any Prohibited Activity. “Prohibited Activity” means engaging in any of the following: (i) Objectionable Activity; (ii) clicking on your own Ads or using any means (automated or manual) to inflate impressions and/or clicks artificially or otherwise generate activity not driven by bona fide human intent; (iii) offering a user any inducement of any kind to generate clicks or impressions; (iv) installing ad code on or within 404/error message pages, pop-over/pop-under windows, downloadable applications, software, chat windows or email; or (v) obscuring an advertisement or any portion thereof with other content, advertising or navigational elements. The parties will use commercially reasonable efforts to collaborate on the identification and elimination of any Prohibited Activity. Sovrn facilitates payment for Services using a dashboard hosted by a third-party where, if applicable, you will enter your payment detail information, tax related information and other related information. At all times, you agree to be solely responsible for the accuracy of the information provided in connection with your account via the dashboard. To the extent permitted by law, Sovrn hereby disclaims any liability to you with respect to the use of the payment dashboard for payment and the information entered or contained therein and the payments flowing therefrom. Furthermore, you agree to pay any fees associated with your use of the payment dashboard, if any.
  12. Changes to the Services. Sovrn is constantly changing and improving the Services. Sovrn may add or remove functionalities or features of the Services at any time, and Sovrn may suspend or stop a Service altogether. Sovrn may modify its privacy policy at any time. If you don’t agree to any modified terms respecting the Services or Sovrn’s privacy policy, you must stop using the Services. Your continued use of the Services after the effective date of any changes constitutes your agreement to follow and be bound by such changes.
  13. Term and Termination. This Agreement shall commence as of the date of Sovrn’s signature below (“Effective Date”) and remain in full force and effect while you use the Services (“Term”). Either party may terminate access to or use of the Services for any reason or no reason, effective by Sovrn upon sending notice to the e-mail address associated with your Sovrn account or by you upon sending notice to publishersupport@sovrn.com.

Master Services Agreement

This Master Services Agreement (“Agreement”) is entered into between you and Sovrn, Inc., with its principal place of business located at 5541 Central Avenue, Suite 100, Boulder, CO 80301 (on behalf of its affiliates and subsidiaries, “Sovrn,”), and sets forth the legally binding terms between you and Sovrn that govern the delivery of services (individually, a “Service,” and collectively, the “Services”) between you and Sovrn.

1. Acceptance. By using Sovrn’s Services, you agree to be bound by the terms of this Agreement and any applicable service terms and conditions attached, later agreed to by you online, or later incorporated into this Agreement in a writing signed by you and Sovrn (collectively, the “Terms & Conditions”).

2. Payment Terms.
(a). Payments to You. Where applicable, Sovrn retains its right to adjust payments to you due to non-payment from or adjusted by advertisers or merchants, or where Sovrn later determines that a prior payment to you resulted in an overpayment. Sovrn may reduce the amount of any payment payable to you by the amount of any other obligation that is or becomes due and payable by you to Sovrn, and you shall be deemed to have consented to such reduction.

(b) Payments to Sovrn. Any payments to Sovrn are due within thirty (30) days following the invoice date. Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). You agree to reimburse Sovrn for reasonable expenses and attorneys’ fees incurred by Sovrn in connection with Sovrn’s collection of any late payment. Any deviations from the payment terms in this Agreement will be specified in the applicable Terms & Conditions.

(c) Taxes. All amounts are exclusive of taxes and payable in U.S. dollars only unless otherwise agreed by the parties. You agree to pay all sales, use and excise taxes, and any other similar taxes, duties and charges of any kind imposed on you by any federal, state or local governmental entity in connection with the delivery or your receipt of the Services.

3. The Sovrn Platform. If applicable, to enable your use of or the delivery of Services, you may need to create an account on the Sovrn Platform, and such use is subject to your creation, and Sovrn’s approval of, your account (“Account”). You should be aware that your Account is a dashboard belonging to Sovrn. You therefore have no proprietary interest in your Account, and accordingly, Sovrn reserves the right to view, monitor, and/or record activity in your Account without notice or permission from you. Any information obtained by monitoring, reviewing, or recording is subject to review by law enforcement organizations in connection with investigation or prosecution of possible criminal activity. Sovrn will also comply with all court orders involving requests for such information. In addition to the foregoing, Sovrn reserves the right to, at any time and without notice, modify, suspend, terminate, or interrupt your operation of or access to your Account for any reason.

4. Confidentiality. “Confidential Information” of a disclosing party under this Agreement (“Discloser”) means all of the Discloser’s non-public information, including without limitation, the terms of this Agreement. Confidential Information of Discloser shall not be used by the other party hereto (“Recipient”) for any purpose other than performing Recipient’s obligations or exercising Recipient’s rights as contemplated in this Agreement or the applicable Terms and Conditions, and subject to the terms of this Agreement or any applicable Terms & Conditions, Recipient will not disclose the Confidential Information of Discloser to any third party without Discloser’s prior written consent. Recipient agrees that it shall treat all Confidential Information of Discloser with the same degree of care as it accords to its own Confidential Information, but in no event with less than reasonable care. Notwithstanding the foregoing, Recipient may disclose Confidential Information (i) to the extent required by law or (ii) to its employees, attorneys, accountants, banks, and other financing sources and their advisors under an obligation of confidentiality; provider, however, Recipient uses its best efforts to provide advance written notice to Discloser of such disclosure and work in good faith with Discloser to procure or obtain any reasonable protections with respect to the Confidential Information.

5. Representations and Warranties. Each party represents and warrants to the other party that: (i) it holds all rights necessary to perform its obligations hereunder; (ii) all information provided by it to the other party is complete, correct, and current; (iii) it will operate in accordance with all applicable privacy policies and all applicable laws, rules, and regulations, including without limitation, applicable privacy and data security laws, rules, and regulations; (iv) it has obtained all licenses, authorizations, approvals, consents, or permits required by applicable law to conduct its business generally; (v) it has the full right, power and authority to use all intellectual property or data in performing the Services and to grant any rights and licenses set forth in this Agreement or applicable Terms & Conditions; and (vi) it will not infringe the rights of any person or entity in connection with its use, receipt, or delivery of the Services.

6. Indemnification. Each party agrees to indemnify, defend and hold harmless the other party and its agents, affiliates and licensors from any and all losses, claims, damages, liabilities and expenses arising from third-party claims or any government or industry investigation, including the reasonable costs of investigation and reasonable attorneys’ fees (collectively, the “Claims“), arising out of or related to the indemnifying party’s breach of any representation, warranty, or covenant, or any other provision of this Agreement or the applicable Terms & Conditions, or allegations thereof.

7. Use of Technology to Enable the Delivery of Service(s). You may be required to access, implement, or use scripts and/or technology (“Sovrn IP”) to enable Sovrn’s delivery of the Service(s) to you. You agree to use the Sovrn IP as directed by Sovrn – without modification, cover, or obscurity – and only on a property that Sovrn has approved in advance. Upon Sovrn’s written request, you must discontinue your use of the Sovrn IP. Subject to the terms of this Agreement and the applicable Terms & Conditions, Sovrn grants to you a non-exclusive, non-transferable, non-sublicensable, revocable, and royalty free right to access and use the Sovrn IP for the limited purpose of exercising your rights and performing your obligations expressly stated in this Agreement or applicable service Terms & Conditions. You may not and will not permit any third party to: (i) reverse engineer, decompile or otherwise attempt to discover the Sovrn IP; (ii) interfere with the operation of the Sovrn IP; or (iii) use the Sovrn IP in any way other than as expressly set forth in this Agreement or the applicable Terms & Conditions.  Sovrn retains all right, title, and interest in and to the Sovrn IP, including all processes and derivative works and improvements thereto. All rights in and to the Sovrn IP which are not expressly granted to you are reserved by Sovrn.

8. Changes to the Services and Sovrn’s Privacy Policy. Sovrn is constantly changing and improving the Services. Sovrn may add or remove functionalities or features of the Services at any time, and Sovrn may suspend or stop a Service altogether. Sovrn may modify its Privacy Policy or this Agreement at any time and will post any modifications on Sovrn’s website at https://www.sovrn.com. Changes will not apply retroactively and generally will become effective 14 days after they are posted. However, changes addressing new functions for a Service or made for legal reasons will be effective immediately. If you don’t agree to any terms in Sovrn’s Privacy Policy or this Agreement, you must not use the Services. Your continued use of the Services after the Effective Date of this Agreement or the effective date of any change constitutes your agreement to follow and be bound by Sovrn’s updated privacy policy and/or this Agreement.

9. Term and Termination. This Agreement is effective as of the date of your acceptance date or the date when you begin using the Services, whichever is earlier (“Effective Date”), and shall continue until terminated by either party upon written notice to the other party; provided, however, this Agreement shall continue to govern each then-existing Terms & Conditions until such agreement is terminated pursuant to its respective terms or until you cease your use of Sovrn’s Services. If a party materially breaches any of its obligations under this Agreement or applicable Service Terms & Conditions, the other party may, in addition to its other rights at law or in equity, terminate the applicable Terms & Conditions and this Agreement: (i) immediately upon written notice to the other party of the breach, if the breach is not capable of cure, or (ii) on thirty (30) days' written notice to the other party of the breach, if the other party fails to cure the breach within such thirty (30) day period. The foregoing notwithstanding, Sovrn may terminate your right to access and use the Services at any time, in whole or in part, as may be necessary in order for Sovrn to comply with a legal requirement. Upon termination of this Agreement or applicable Terms & Conditions, except to the extent expressly set forth in this Agreement or the applicable Service Terms & Conditions: (i) you shall remain liable for all accrued and unpaid amounts due to Sovrn; (ii) your rights to use any intellectual property or data provided to you by Sovrn are terminated, including Sovrn IP; and (iii) you shall immediately destroy and purge all Sovrn Confidential Information or Sovrn IP within your possession or control. Any right or obligation of the parties in this Agreement which, by its express terms or nature and context is intended to survive termination or expiration of this Agreement, will survive termination.

10. Disclaimers. THE SOVRN SERVICES, INCLUDING ANY TECHNOLOGY, SOFTWARE, CODE, OR OTHER INTELLECTUAL PROPERTY PROVIDED IN CONNECTION THEREWITH, ARE PROVIDED “AS-IS” AND AS AVAILABLE. TO THE EXTENT PERMITTED BY APPLICABLE LAW, SOVRN EXPRESSLY DISCLAIMS ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE TERMS, WARRANTIES OR CONDITIONS OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, OR NON-INFRINGEMENT.

11. Limitation on Liability. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY OR ANY THIRD PARTY FOR (i) ANY COMMERCIAL LOSS OR LOST PROFITS OR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO THIS AGREEMENT (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR (ii) ANY DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), IN EXCESS OF $1,000.

12. Governing Law. This Agreement, and all disputes relating thereto, shall be governed exclusively by the laws of the State of Delaware, without application of its rules regarding conflicts of laws. If a dispute arises out of (or relates to) this Agreement or the breach thereof, the parties agree to submit said dispute to the courts in the State of Delaware.

13. Publicity. Sovrn may use your logo and brand names in marketing materials indicating that you are a business partner of Sovrn.

14. Miscellaneous. As used in this Agreement, “you” means the individual or entity using the Services (and/or any individual, entity, or successor entity, agency or network acting on your behalf), “we,” “us” or “Sovrn” means Sovrn, Inc. and “parties” means you and

Sovrn. Each party will, in all matters relating to this Agreement, act as an independent contractor. Sovrn’s affiliates or subsidiaries may perform some or all of the Services. You agree to promptly provide all materials, resources, access to systems, or information reasonably requested by Sovrn to provide the Services and understand that your failure or delay in doing so may impact the delivery of Services; furthermore, you agree to hold Sovrn harmless from any impact suffered by you in connection with such delay. Except as expressly contemplated by this Agreement, neither party has, nor will represent that it has, any authority to assume or create any obligation, express or implied, on behalf of the other party, or to represent the other party in any capacity. If any provision of this Agreement is held to be unenforceable, the parties shall substitute for the affected provision an enforceable provision that best approximates the intent and economic effect of the affected provision. Sovrn will not be liable for any delay or failure to perform any of its obligations set forth in this Agreement due to causes beyond its reasonable control. You will not assign or transfer any rights or obligations under this Agreement without Sovrn’s prior written consent. Any attempted assignment or delegation in violation of this Agreement will be null, void and of no effect. This Agreement (which includes Sovrn’s privacy policy and any other terms posted on Sovrn’s website) and the terms of any applicable Terms & Conditions constitutes the entire agreement between you and Sovrn regarding the Services. Sovrn’s failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision. Except where otherwise indicated, any notice or communication under this Agreement shall be sent via email (i) if to you, to the email address submitted by you with your Account, and (ii) if to Sovrn, to publishersupport@sovrn.com.

These Terms & Conditions were last updated on August 6, 2020.

Legal Terms of Service

Sovrn (i) provides Publishers with tools, technology and services to track, analyze, engage and grow their audiences, (ii)operates a real-time, data driven automation platform for advertising, data management and yield optimization, facilitating the integration of third party providers of online advertising and data on one or more of the Publisher Sites, and (iii) aggregates and licenses data to third parties relating to the operation of such platform (collectively, the “Services“).

Sovrn has relationships, the terms of which are described in each respective agreement, with: “Publishers“, which make Content (which means any and all blog entries, bookmarks, postings, messages, opinions, text, files, links, images, photos, video, sounds, works of authorship, feedback, bug reports, or other materials) available to others and include one or more Sovrn Services, widgets or applications on their Publisher Sites (which means Publisher sites or blogs), “Readers“, which view Publisher Sites and use Sovrn Services, widgets or applications, and “Advertisers”, which advertise, or serve advertisements on, Publisher Sites or in connection with Sovrn Services, widgets or applications. Except to the extent Sovrn agrees otherwise in a pen-signed agreement, each Publisher agrees to the Publisher Agreement; each Reader agrees to the Terms of Service and Privacy Policy; and each Advertiser agrees to the Advertising Agreement and Demand Partner Agreement. For avoidance of doubt, the Sovrn Privacy Policy applies to Publishers who are natural persons and to Readers.

Copyright Policy

It is our policy to terminate the account of any Publisher who repeatedly infringes copyright upon prompt notification to us by the copyright owner or the copyright owners legal agent. Without limiting the foregoing, if you believe that your work has been copied and posted on the Services in a way that constitutes copyright infringement, please provide our Copyright Agent with the following information: (i) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest; (ii) a description of the copyrighted work that you claim has been infringed; (iii) a description of where the material that you claim is infringing is located on the Services; (iv) your address, telephone number, and e-mail address; (v) a written statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; (vi) a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf. Contact information for our Copyright Agent for notice of claims of copyright infringement is as follows:

Sovrn, Inc.
Attn: Copyright Agent
5541 Central Ave. #100
Boulder, CO 80301

Email: privacy@sovrn.com

Copyright/Trademark Information.

Copyright @ 2006 – 2018, Sovrn, Inc. All rights reserved. The trademarks, logos and service marks displayed on the Services are our property or the property of other third parties. You are not permitted to use these marks without our prior written consent or the consent of such third party, which may own the mark.