While clicks and revenue are very important metrics for measuring the overall health of your account, the key to understanding what resonates with your readers — and in turn, identifying your most effective commerce content — lies in understanding RPMs. A page’s RPM is the revenue per one thousand page views. To find RPM’s, click […]
When you’re writing commerce content, it’s important to stay up-to-date on which merchants offer the highest commission rates. Rates change often, and although the Merchant Explorer tool for Sovrn //Commerce makes it easy to see who’s paying what, it’s often even easier to automate the process of sifting through and deciding upon the best rate. […]
Publishers are looking for new sources of revenue right now, and thankfully, eCommerce is booming. But a common response we hear from publishers who are new to writing strong, product-driven content is “It sounds hard, and I don’t know how to start.” In fact, writing great commerce content for Sovrn //Commerce is really easy. Brian […]