Want effective commerce content? Understand RPMs.

While clicks and revenue are very important metrics for measuring the overall health of your account, the key to understanding what resonates with your readers — and in turn, identifying your most effective commerce content — lies in understanding RPMs. A page’s RPM is the revenue per one thousand page views. To find RPM’s, click […]

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How to optimize your //Commerce revenue

When you’re writing commerce content, it’s important to stay up-to-date on which merchants offer the highest commission rates. Rates change often, and although the Merchant Explorer tool for Sovrn //Commerce makes it easy to see who’s paying what, it’s often even easier to automate the process of sifting through and deciding upon the best rate. […]

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//Commerce 101: how to write great commerce content

Publishers are looking for new sources of revenue right now, and thankfully, eCommerce is booming. But a common response we hear from publishers who are new to writing strong, product-driven content is “It sounds hard, and I don’t know how to start.” In fact, writing great commerce content for Sovrn //Commerce is really easy. Brian […]

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