While clicks and revenue are very important metrics for measuring the overall health of your account, the key to understanding what resonates with your readers — and in turn, identifying your most effective commerce content — lies in understanding RPMs. A page’s RPM is the revenue per one thousand page views. To find RPM’s, click the Page Views box at the top of your //Commerce dashboard chart.
To help boost a page’s RPMs, you can add more revenue-generating opportunities, i.e. links, to a page. While filtered to Revenue by Page, it is helpful to sort page views by largest to smallest. Then, identify pages that have high page views but low clicks. These highly-visible pages are the perfect place to add additional links, because you know they will be seen.
Use the //Commerce dashboard to better understand what’s resonating with your readers, and then act strategically. By giving them more opportunities to click, there is a greater chance of them purchasing something, and in return generating revenue for you.
It’s more important than ever that publishers diversify their revenue streams. Signing up for Sovrn //Commerce takes only a moment, and you can start earning immediately. And if you need help, you can always get in touch with our fantastic support team.