This article originally ran on Digiday.com
It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. and the California Consumer Privacy Act (CCPA). A new set of state-specific privacy regulations is scheduled to take effect in 2023.
Starting in 2023, five U.S. states (California, Virginia, Colorado, Connecticut and Utah) will require companies to offer an opt-out on the collection and sale of personal data, as well as targeted advertising. California’s new regulation amends and expands on the requirements of CCPA, while the other four represent an entirely new set of obligations.