5 Reasons Why Your Blog Needs Analytics

sovrnmarketing // August 13, 2012

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site.
When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you should probably implement on your blog is analytics. With analytics, you can realize a number of benefits that you won’t be able to get otherwise. Here are a few of the reasons that you need to put analytics on your blog.
1. Finding out Who Your Readers Are
One reason that you may want to put analytics on your blog is so that you can figure out who is actually reading it. When you set up analytics, you’ll be able to tell where your traffic is coming from and see who is checking out your blog the most. For example, you could find out if the majority of your readers are male or female. You could find out how old your readership is, and whether they are educated. This information can be extremely valuable when it comes to tailoring the future content for your site.
2. Finding Out Hot Topics
When running a blog, it is essential to make sure that the content you create is interesting to your readers. With analytics, you’ll be able to find which topics are the hottest, so that you can delve into them deeper. If you don’t ever take the time to figure out which topics your visitors like, you may end up driving some of them away by the future content that you make. You can see which pages on your site are visited the most, which ones get the most repeat visitors, and how long people are staying on the pages.
3. Uncovering Trends
When you use analytics, you can also uncover trends that may be emerging. If you want to be successful at blogging, you have to be able to correctly identify trends, and then get in on the front end of them. If you can position yourself in front of a trend, you stand to generate a large amount of traffic and followers in the future. For example, if you notice that some section of your site is becoming more popular than all of the others, you can build more content and feature that section more prominently. This can go a long way toward helping you boost the profile of your blog in the long-term.
4. Measure SEO Efforts
Many people who are involved in creating blogs also engage in search engine optimization. With search engine optimization, you can boost your profile in the eyes of the search engines and generate more traffic for free. There are a lot of different things that you can do for SEO like link building and writing content based around keywords. If you are interested to see how your search engine optimization efforts are paying off, you need to implement analytics. This will show you how much of your traffic is coming from the search engines, and what keywords are bringing them there.
5. Improve Site Performance
With the information that you can get from analytics, you can make changes to your site that will directly improve its performance. For example, Google uses over 200 different variables to determine how your site ranks in the search engines. One of them is the bounce rate of your pages. If your pages have a high bounce rate, this indicates that the quality may not be very good. Use this information to help your site rank better. By implementing analytics, you can get all kinds of information that you can use to your benefit. Play around with the analytics solution that you choose to make sure that you understand how it works.
Monta the mother of three children serves as an expert advisor on multiple household help issues to many organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance. She is a regular contributor of “”. You can get in touch with her at

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