Header Bidding

8 Steps to Installing Ad Tags in DFP

Sovrn Publisher Advocate // August 4, 2015

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If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that calls another ad server, you will need to traffic that creative as a “third-party creative”.

The key to successfully serving third-party creatives and minimizing discrepancies is to make sure that you are properly inserting macros in the third-party code. While Google DFP is powerful, it can be quite confusing for some publishers, so you want to make sure you get this right. Installing ad tags in DFP can be tricky, but when done properly, you will be able to manage your ad tags in Google’s platform and increase your overall display advertising revenue.

If you have any questions about installing ad tags in DFP, check out Google’s DFP Help Center.

Click the link to download the guide to installing ad tags in DFP and get started monetizing today.


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