Is Your Site Ready for Header Bidding?

Header Bidding

Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]

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Gavin Dunaway Talks Header Bidding

Header Bidding

We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

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The Past, Present, and Future of Header Bidding

Header Bidding

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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Ashley

How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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Ben Shoff

Under the Hood: Livingly Media’s Approach to Header Bidding

Header Bidding

A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

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Under the Hood: A Look at Sortable’s Header Bidding Set Up

Header Bidding

Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, […]

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Header Bidding Tips: Setting up Header Bidding in DFP

Header Bidding

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]

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Header Bidding Explained: Terms to Know

Header Bidding

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]

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What is Header Bidding?

Header Bidding

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]

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Video: Header Bidding Explained in 14 Minutes

Header Bidding

If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]

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Infographic: Is Your Site Ready for Header Bidding?

Header Bidding

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]

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Under the Hood: Study Break Media’s Header Bidding Implementation

Header Bidding

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

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When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

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Feedback at Admonsters AdTech Forum

Header Bidding

On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]

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Ashley

4 Reasons to Implement Header Bidding in 2016

Header Bidding

Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and […]

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Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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