Sovrn Holdings, Inc. Announces Acquisition of Monetizer 101

We're excited to improve conversion rates and drive higher revenue by combining our solutions for publishers. Learn More

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#asksovrn: How Can I Use Sovrn and AdSense Together?

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to have Sovrn pass back to AdSense, and publishers almost always make more money by using both than by using one or the other.

This video covers:

  • How to use AdSense to fill all unfilled ad requests and increase overall yield
  • CPM vs. RPM
  • The difference between Sovrn and AdSense’s advertisers
  • An explanation of why we love partnering with publishers using AdSense

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