Overview
Innovative security technology brand eufy partnered with Sovrn to improve their ad campaign performance. Using Commerce Audiences to activate Sovrn’s “Consumer Electronics” audience segment, the company was able to more effectively reach shoppers who were receptive to their message and ready to make a purchase — leading to a much higher click-through rate.
+31%
Higher response rate
Opportunity: An Efficient Way to Increase Revenue
The team at eufy was looking for ways to elevate the performance of their ad campaigns. With so much noise in the marketplace, they knew that traditional demographic and interest-based segmentation wasn’t enough. They needed a data-powered way to connect with consumers who were already shopping for electronics and signaling an intention to buy.
Solution: Commerce Audiences
eufy leveraged Commerce Audiences — and specifically the “Consumer Electronics” audience segment — to find receptive shoppers who displayed a clear interest in purchasing products like theirs. Built from Sovrn’s proprietary first-party data, this audience segment consists of consumers who recently clicked on an affiliate link for similar consumer electronics products — a clear signal that they’re ready to make a purchase. By focusing on this high-intent audience, eufy ensured their ads would reach the right buyers at the right time.
Results
Targeting an engaged, intent-driven consumer electronics audience gave eufy’s ad campaign the boost it needed. Using Commerce Audiences helped eufy achieve stronger performance than traditional targeting methods.
- +31% higher click-through rate
These results highlight the power of using real-time, first-party commerce data to connect brands with shoppers who are ready to make a purchase.
Target buyers — not browsers — with Commerce Audiences
Want to reach shoppers who are truly ready to buy? Learn more or contact commerceaudiences@sovrn.com to get started.