For publishers and content creators, small tweaks can make a huge difference to your bottom line. Little things matter, including where your links appear on the page, which merchants are featured, the specific products on offer, and more. The problem is, optimizing those decisions for every aspect of the customer experience requires a deep understanding of the end-to-end user journey — from before they visit your site and through the time they make a purchase.
Many publisher tools — including Sovrn Commerce — provide the individual data points you need to extract these insights. But until now, it’s been a struggle to connect the dots and get a clear picture of what’s truly driving content performance.
Introducing full-funnel reporting
When you work with Sovrn Commerce, you get access to our robust suite of reporting tools and real-time analytics. We’re constantly working to enhance our reporting capabilities and today we’re pleased to introduce our latest innovation: full-funnel reporting.
Full-funnel reporting provides deep insights into how each piece of your content is performing by breaking down exactly how your revenue is generated. This includes the network you earned through, the merchant displayed, the specific page on your site, the individual link that was clicked, and the merchandise purchased — as well as the connections between these elements.
For example, say a reader comes to your site and clicks on a link. They eventually make a purchase, but it’s a different product than the link they clicked on your site. Typical reporting would show the commission data, but it would be almost impossible to track where it came from. With full-funnel reporting, you can see exactly which merchants, pages, and links are generating revenue — even when the exact purchase is different from the promoted product.
Within the Commerce dashboard, you can also drill down into each of these five main categories (network, merchant, page, link, and merchandise) to uncover performance trends over time. This lets you determine, for example, the top-performing link on a given page during a specific campaign or time frame.
The benefits of full-funnel reporting
Full-funnel reporting delivers comprehensive insights, so you can finally understand total performance by page — including networks, merchants, links, and merchandise sold. These insights power informed decision-making, so you can optimize your content strategy based on what’s resonating with your readers.
Full-funnel reporting lets you start your investigation from anywhere and filter on various elements to see how different data points are related. Wondering which networks are performing best? Want to see which pages are driving the most conversions? Looking for the links or products that are getting the most clicks? Full-funnel reporting can answer all those questions and more. You can even filter by CPA and CPC to see which program type is generating the most revenue.
And because full-funnel reporting is seamlessly integrated with Sovrn’s real-time analytics, you get all these insights in the blink of an eye. No other commerce platform puts these types of granular performance insights at your fingertips, in real time.
Get deeper insights from your commerce data with Sovrn
Full-funnel reporting is just one example of our constant efforts to enhance our Commerce technology so publishers can get the most out of every click. Sovrn Commerce users can log in to start exploring our new reporting capabilities and unlocking deep performance insights.
Not earning with Sovrn Commerce yet? Sign up now! Once you’re approved, you can start earning right away.
