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GDPR is quickly approaching, which means it’s time to kick it into high gear. If you haven’t done anything yet, here’s a basic list of necessities to get you prepared.

 

video ad tags sovrn.comEvaluate your EU traffic. Is it a large portion of your revenue? If so,  continue down this list. 

 

video ad tags sovrn.comDetermine your lawful basis. Review the Lawful Basis for Processing, and determine what you align with. Publishers have six options but only two of them are most relevant: consent & legitimate interest. 

 

video ad tags sovrn.comCreate a list of your vendors. Reach out to them to understand how they align with the new legislation and which lawful basis they have chosen.

 

video ad tags sovrn.comGet organized internally. Update your privacy policy, review vendor contracts, put a process in place to handle EU data and create a way to respond to data subject requests.

 

video ad tags sovrn.comLook for Consent Management Platform. Should you decide your lawful basis is consent, start looking for a Consent Management Platform (CMP). Sovrn has a pretty great option for you. Check it out here!

 

Are you a Sovrn publisher? Follow this timeline. 

April 26th: Receive your first email communication from Sovrn with everything you need to know to make the right decisions about GDPR.

April 27th: Receive links to our updated terms found on our website.

May 1st: Make your EU Reader Control selection.

May 8th: Log into Meridian to accept new Terms & Conditions.

May 1st – 25th: Monitor your email for reminders & communication from Sovrn and check out Sovrn’s CMP

May 21: Forced acceptance goes live in //Meridian. In other words, make sure you review & accept Sovrn’s terms in order to access your account.

May 22: EU Reader Control rollout begins.

May 23rd: Community AMA: Ask Sovrn Anything about GDPR.

May 24th: Enable your Sovrn CMP in //Meridian.

May 25th: GDPR goes into effect, EU Reader Controls, and CMP goes live.

 

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