Header Bidding

How to Adjust Price Floors to Maximize Yield

Sovrn Publisher Advocate // October 1, 2015

notes on glass wall

In less than three minutes, learn how to adjust ad zone price floors to maximize online advertising revenue for each ad zone and size. There’s an art and science to adjusting price floors, and here on the whiteboard we show you how price floors fluctuate your fill and your overall advertising revenue.

During this how-to video, we go to the whiteboard to cover:

  • What is a Price Floor
  • How price floors impact fill rates
  • How to adjust price floor to maximize the revenue for each ad zone.

Have another question for us to answer, send your question to #asksovrn. We’ll bring in our experts to tackle your challenge.

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