Overview
Sol de Janeiro partnered with Sovrn to improve holiday campaign performance with Commerce Audiences by reaching beauty shoppers actively researching beauty products. By activating Sovrn’s beauty commerce audience segment, the brand was able to connect directly with consumers showing real purchase intent.
Key Results
+78%
Higher Response Rate
45%
More Cost Effective
The Opportunity
During the peak holiday shopping season, Sol de Janeiro needed to elevate the performance of its advertising campaigns. Traditional demographic and interest-based segments weren’t enough. They needed a way to reach shoppers who were already researching and considering beauty purchases. The goal: boost engagement and efficiency by targeting consumers with proven buying intent.
The Solution
Sol de Janeiro leveraged Sovrn’s beauty commerce audience segment, built entirely from Sovrn’s purchase intent data, differentiating it from traditional audience segments. This audience consists of shoppers who recently demonstrated a clear intent to purchase by clicking on affiliate links for similar beauty products. By focusing on this high-intent audience, Sol de Janeiro ensured ads reached the right consumers who were already demonstrating strong interest.
The Results
By targeting an intent-driven beauty audience, Sol de Janeiro’s achieved stronger performance than traditional targeting methods.
- +78% higher click-through rate compared to Experian’s in-store beauty shopper segments
- 45% more cost-effective due to more efficient reach and stronger engagement
These results highlight the power of using commerce data to connect brands with shoppers who are genuinely ready to make a purchase, especially during competitive shopping seasons.
Target Shoppers with Commerce Audiences
Reach shoppers who are ready to buy. Learn more or contact commerceaudiences@sovrn.com to get started.
