August 21, 2017, London, United Kingdom: Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites and the world’s 3rd largest SSP today announced they are now verified by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC for Brand Safety.
The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Sovrn has built a strong reputation founded on safety, transparency and trust for their publishers and buyers, and since 2014 helped lead the way in weeding out substandard inventory. As well as receiving this JICWEBS seal in Brand Safety, Sovrn also has a collection of seals from TAG (Trustworthy Accountability Group), is a member of the IAB (Internet Advertising Bureau) and AOP (Association of Online Publishers), and is a part of the Coalition for Better Ads.
Andy Evans, CMO at Sovrn comments: “Sovrn are incredibly proud to be recognised as an industry leader yet again in brand safety. We are constantly striving to ensure brand safe environment for all of our partners, and this certification is proof that our rigorous 25+ step process offers outstanding assurances to our publishers and buyers.”
The full list of signatories can be found on the JICWEBS/DTSG UK Good Practice Principles website here.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights.
At Sovrn we don’t just plug into the online advertising ecosystem. We own and operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colorado with offices in Denver, New York and London.
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