Press Release

Sovrn Expands to Germany

Sovrn Press // March 26, 2019

Sovrn Holdings, Inc moves into German market with new operation in Hamburg, Germany

New presence will expand European operations and lead to new partnerships with stand-out publishers.

BOULDER, CO, USA AND HAMBURG, GERMANY  (26 March 2019)  Sovrn Holdings, Inc, a technology company which provides tools and services to help more than 80,000 publishers do more of what they love, today announced the expansion of its European operations with a new presence in Hamburg, Germany.

The new team will be additional to the established operations, headquartered in Boulder, and with offices in San Francisco, Austin, New York, and London in the UK. The company has forged partnerships with many leading German publishers, such as and Scout24.

Heading up Sovrn’s German operations will be Regional Director, Michael Zeisler, bringing with him more than 19 years digital industry experience, and nine years of managing programmatic businesses. Michael was Regional Director, Central Europe at PubMatic, and prior to this worked at Turn as Account Director EMEA.

“I am really excited to join the Sovrn team, and drive the company forward in a new market,” said Zeisler. “Sovrn has a unique proposition as it combines user engagement and ad-viewability to create incremental inventory, meaning publishers with premium content are rewarded, as an engaged user has bigger value.

“Sovrn is passionate about publishers, and provides additional tools and services to help content creators do more of what they love. This new offering will extend the reach of Sovrn as demand increases for partners that understand the evolving needs of premium publishers, and which provides transactions in a brand safe environment free of fraud.”   

This announcement comes at an exciting period for Sovrn, as they secured more than $25 million in series E funding in their last investment round, and recently acquired native e-commerce company, VigLink, now Sovrn Commerce.


About Sovrn

Sovrn Holdings, Inc., provides products and services to publishers of all sizes: from modern programmatic advertising to intelligent, industry-leading viewability technology, as well as professional ad ops services, flexible instant-pay financial solutions, and now commerce products.

Sovrn has achieved the highest possible certifications in transparency and anti-fraud metrics from TAG (Platinum Partner), JICWEBS, and the IAB (Gold Standard), and helps tens of thousands of independent publishers earn the revenue they deserve.

For more information, please visit

Press contact: Andy Evans, CMO,

Want to learn more?

Share this article