Buyers can now access Alliant’s proven audiences, powered by consumer transactions, for more profitable campaign results
February 21, 2017, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers representing more than 80,000 websites, has added 25 highly scalable audiences from Alliant to the Audience on Tap line-up of always on, always available, deal ID’s accessible through 11 Demand Side Platforms (DSP).
The Audience on Tap program gives advertisers more control and targeting capability to reach the specific consumer audiences they need for campaign success. Buyers working with Sovrn have unique access, at scale, to some of the most engaged audiences found on-line.
Alliant’s transaction-based audiences are available now to Sovrn partners. The new segments feature some of Alliant’s top-performing audiences, in key targeting categories such as product purchase, automotive, homeownership, demographic and lifestyle interests.
“A buyer can easily find engaged audiences, at scale, with our Audience on Tap deal ID’s,” said Matt Harada, Sovrn’s GM of Data. “Adding Alliant’s audiences gives buyers more options to quickly find the segments that are most valuable. Adding partners like Alliant is part of our commitment to giving advertisers and publishers more ways to succeed.”
“Alliant is always looking for ways to make actioning on our audiences as seamless as possible,” said Donna Hamilton, Alliant’s SVP of Products & Partnerships. “Sovrn’s innovative approach of packaging media and audiences together made it an easy decision to add them as a partner.”
Alliant audiences are now available through Sovrn’s Audience on Tap program, available programmatically through OpenRTB integrations with 11 DSP partners. BidSwitch, Centro, Netmining, MediaMath, Doubleclick, Turn, Simpli.fi and Drawbridge allow advertisers to utilize the audience segments in a self-serve, always-on manner. Appnexus, Index, and TradeDesk require a buyer ID to implement.
Sovrn will be releasing a host of always-on, always-available audience options to the Audience on Tap line up. Contact firstname.lastname@example.org to get started or visit sovrn.com/buyers/audiences/audience-deals/ to learn more.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is why the Internet is great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York, and London. For more information, please visit sovrn.com or follow on Twitter @SovrnHoldings
Alliant provides marketers with access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Our database includes detailed behavior across 10 billion purchases and more than 270 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s digital audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns. For more information, visit: alliantinsight.com