BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.
The new Sovrn ad tags are protocol-agnostic, meaning they work regardless of whether a request is sent from an HTTP or HTTPS domain. Sovrn publishers using existing Sovrn HTTP ad tags will not be impacted by the update and will not need to change any of their existing tags. However, publishers can immediately opt in to implementing the new SSL-compliant tags inside of the platform interface.
SSL publishers will benefit with additional sources of SSL-compliant demand sources, increasing competition and revenue. Only demand sources able to honor SSL ad requests with compliant ad creatives will be called for HTTPS domains. All creative code will be scanned to ensure SSL compliance, as well as passbacks.
“SSL compliance gives publishers more options with which to provide their audiences a safer experience on their sites,” said Tony Casson, Senior Product Manager at Sovrn. “Increasingly brands are also requiring encryption in order to buy ads within secure environments.”
The new SSL ad delivery from Sovrn will not negatively impact page latency or ad delivery speed.
Publishers and demand sources who want to know more about SSL advertising options with Sovrn can email firstname.lastname@example.org or contact their Account Manager.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings.
Mark Piquette, 720-266-5119