Sovrn is First SSP to Support IAB Tech Lab’s Seller Defined Audiences Specification in Prebid.org

Boulder, Colorado (August 19, 2021): Working to provide publishers a standardized and scalable way to transact their first-party data Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing programmatic seller-defined audiences in the bidstream with network partners. In preparation for the loss of third-party cookies, […]

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Sovrn Holdings, Inc. Acquires Monetizer101 to Expand Affiliate Marketing Tools for Publishers

sovrn-acquires-monetizer-affiliate-marketing

Boulder, Colorado & Lugano, Switzerland (July 29, 2021): Publishers can expect better merchant diversity, insights, and revenue performance Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth […]

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Sovrn Holdings, Inc. Acquires Proper Media to Expand Solutions for Publishers

Optimized advertising service that gives publishers better tools and insights to make more money. BOULDER, CO (July 14, 2021) – Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is high-yielding advertising with insightful unified reporting […]

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Introducing Sovrn Commerce

sovrn acquires viglink

Stories stoke our interests and intentions. Interests and intentions result in commerce. Publishers are at the core of the modern consumer journey. The content they create drives billions of dollars in purchasing behavior annually, and generates the majority of consumer interest and intention. Stories, anecdotes, reviews, and references from trusted sources both off and online […]

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