What is a Google FLoC?

This January (that’s 2021, if you’re reading this at a later date), Google announced that they’re all-in on the FLoC (which stands for Federated Learning of Cohorts) as the best replacement for third-party cookies. The Google FLoC is one of many identity resolution proposals in flight, but since it has Google’s name behind it, it’s […]

Read More…

Sovrn Achieves IAB UK Gold Standard 1.1 Certification

Sovrn IAB UK Gold Standard 1.1 Certification Banner

BOULDER, CO (June 25, 2019) – Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 2,000 direct publishers, today announced that it has achieved IAB UK Gold Standard 1.1 Certification. This certification is awarded to those companies that comply with the new, more stringent Gold Standard 1.1 criteria, and that […]

Read More…

What the €50M Google GDPR Fine Means for You

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation.” Importantly, per the BBC, the CNIL said that Google had “failed to obtain a valid legal basis to process user data,” and that “the option to […]

Read More…