BOULDER, CO (June 25, 2019) – Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 2,000 direct publishers, today announced that it has achieved IAB UK Gold Standard 1.1 Certification. This certification is awarded to those companies that comply with the new, more stringent Gold Standard 1.1 criteria, and that “Commit to best practices that reduce ad fraud, increase brand safety and improve digital advertising experiences for users,” per the IAB UK.
Sovrn is an existing IAB UK Gold Standard company, and the new 1.1 certification serves to cement its dedication to fighting ad fraud, improving brand safety and supply chain transparency, and providing a better online advertising user experience.
“We’re delighted to receive IAB UK Gold Standard 1.1 Certification,” said Jeff Meglio, VP of Brand Partnerships, Sovrn. “The safety and performance of our advertising and publishing partners is paramount to everything we do at Sovrn, and this certification from IAB demonstrates our relentless commitment to helping build a better digital advertising ecosystem. Continuously improving the marketplace for everyone is essential to a thriving ecosystem and this is another step towards real , industry-wide progress.”
“Sovrn has been a dedicated partner in our mission to raise industry standards, demonstrated by its Gold Standard 1.1 accreditation,” said Tim Elkington, Chief Digital Officer, IAB UK. “Not only does this underline its continued commitment to uphold best practices, fight ad fraud and improve transparency, it also sets a great example for others to follow.”
Sovrn Holdings, Inc. provides products and services to publishers of all sizes: from programmatic advertising to intelligent, industry-leading viewability technology, as well as professional ad ops services, flexible financial solutions, and commerce products.
Sovrn has achieved the highest possible certifications in transparency and anti-fraud metrics from TAG, JICWEBS, and the IAB, and helps tens of thousands of independent publishers earn the revenue they deserve.
For more information, please visit https://www.sovrn.com