Leverage Audience Attention to Increase Ad Value

Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link.  Publishers who have […]

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Taking Back Control: Drive More Revenue Through Deep Audience Engagement

New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]

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Attention: The Key to Maximizing Ad Inventory Value

Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn //Signal. […]

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Three Metrics for Viewable Ads

three metrics for viewable ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]

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