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Sovrn Holdings, Inc. Announces Acquisition of Proper Media

We're excited to combine and expand our solutions that help publishers make more money, more profitably. Learn More

Three Metrics for Viewable Ads

three metrics for viewable ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]

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