Best Use of Tech Finalist at Digiday Publishing Awards Europe

Monetization

Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]

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Best Use of Tech Finalist at Marketing New Thinking Awards

Monetization

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn, […]

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Sovrn UK Verified by JICWEBS for Anti-Fraud Work

Analytics & Reporting

Our mission from the outset has always been to build a premium ad network of publishers free of fraud and […]

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How Should Publishers Assess the Value of Demand Partners?

Analytics & Reporting

As digital publishers keep striving to save time and make money, they are taking a closer look at the value […]

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56% Revenue Uplift 100% Wins Drum Award

Analytics & Reporting

  Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating […]

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Update from the road: What does winning look like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

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Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]

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How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

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Building Engagement into New Advertising Technology

Viewability

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]

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Ad Serving Options for Higher Revenue

Viewability

It’s no secret that publishers work day in and day out optimizing their ad serving options to monetize their content. […]

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Three Metrics for Viewable Ads

Viewability

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]

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Adding OnScroll as an Ad Serving Option

Viewability

Does this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]

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See the New OnScroll Advertising Technology

Viewability

Calling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to […]

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Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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Viewability Measurement: Understanding Viewable Engaged Time

Viewability

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]

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Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Viewability

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

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Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

Viewability

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]

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#asksovrn Episode #2: What’s the average difference in CPM for above vs. below the fold ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

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Intro to Viewability

Viewability

Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]

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