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October 14, 2020

Holiday ad viewability: 4 revenue-boosting tips

CPMs fell when COVID-19 spread and advertisers reduced or pulled ad spend. Q3 brought some recovery, and as we enter the holiday shopping season during […]

Viewability

Why ad viewability matters

Attention is scarce. That makes it valuable.

wtf is //Signal engagement ad viewability sovrn

WTF is //Signal engagement?

sovrn ad viewability example

7 Ways to Optimize Ad Viewability

Sovrn //Signal //Connect Viewability Products

Introducing Sovrn //Signal and Sovrn //Connect

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Three Ways to Build and Maintain an Engaged Audience

digiday publishing awards

Best Use of Tech Finalist at Digiday Publishing Awards Europe

marketing new thinking awards

Best Use of Tech Finalist at Marketing New Thinking Awards

Sovrn UK Verified by JICWEBS for Anti-Fraud Work

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How Should Publishers Assess the Value of Demand Partners?

56% Revenue Lift 100% Wins Drum Award

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Update from the Road: What Does Winning Look Like? [Part 2]

drum marketing awards

Sovrn Wins ‘Best Overall Technology for Programmatic Trading’

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How Viewable Ads Work

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