Viewability Archives - Sovrn, Inc.

Leveraging Attention to Help Ad Buyers — and Your Bottom Line

September 8, 2022

Viewability

The Problem with Ad Viewability: Where’s the Performance?

November 1, 2021

Viewability

Holiday ad viewability: 4 revenue-boosting tips

October 14, 2020

Monetization Viewability

Why ad viewability matters

February 27, 2020

Monetization Viewability

Attention is scarce. That makes it valuable.

January 16, 2020

Tools & Tech Viewability

WTF is Signal engagement?

October 16, 2019

Design Viewability

7 Ways to Optimize Ad Viewability

May 22, 2019

Sovrn Signal Connect Viewability Products

Tools & Tech Viewability

Introducing Sovrn Signal and Sovrn Connect

February 5, 2019

Viewability

Three Ways to Build and Maintain an Engaged Audience

June 26, 2018

Monetization Tools & Tech Viewability

Best Use of Tech Finalist at Digiday Publishing Awards Europe

October 5, 2017

Monetization Tools & Tech Viewability

Best Use of Tech Finalist at Marketing New Thinking Awards

September 28, 2017

Analytics Brand Safety Viewability

Sovrn UK Verified by JICWEBS for Anti-Fraud Work

September 22, 2017

Analytics Monetization Tools & Tech Viewability

How Should Publishers Assess the Value of Demand Partners?

September 5, 2017

Analytics Tools & Tech Viewability

56% Revenue Lift 100% Wins Drum Award

June 15, 2017

Header Bidding Monetization Viewability

Update from the Road: What Does Winning Look Like? [Part 2]

June 14, 2017

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrer	past	This cookie is set by Pinterest to track the use of its services.
_pinterest_sess	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_id	session	This cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language	session	This cookie is used to store the language preference of the user.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_2	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_mkto_datetime	1 month	This cookie is set by Marketo.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.