New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture […]
Three Ways to Build and Maintain an Engaged Audience
ViewabilityAll publishers want to boost traffic to their sites, however as the industry evolves, both buyers and sellers are […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]
Sovrn UK Verified by JICWEBS for Anti-Fraud Work
Analytics & ReportingOur mission from the outset has always been to build a premium ad network of publishers free of fraud and […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
How Viewable Ads Work
ViewabilityMonetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
Viewability & Engagement: Keys to Future Revenue
ViewabilityViewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]
Ad-Serving Options for Higher Revenue
ViewabilityIt’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
Adding //Signal as an Ad Serving Option
ViewabilityDoes this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]
See the New //Signal Advertising Technology
ViewabilityCalling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to […]
Start Measuring Viewability: Free Viewability Tracker
Analytics & ReportingThey say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]
Measurement: Understanding Viewable Engaged Time
ViewabilityViewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]
Did You Know? 5 Crazy Facts About Viewability Ad Recall
Viewability123Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]
Getting Started with Viewability
ViewabilityIt’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]
Sovrn’s Viewability Assurance and What It Means for Publishers
Viewability“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]
#asksovrn Episode #2: What’s the Average Difference in CPM for Above vs. Below the Fold Ads?
ViewabilityHere’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]
Intro to Viewability
ViewabilityViewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]
