The Past, Present, and Future of Header Bidding

Header Bidding

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]

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How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]

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